Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Guzzling in Gurgaon: Women and young men keep it light, but older men prefer dark beer
Boys like it light while men drink dark beer
Sagar A Powale, head brewer at 7 Degrees Brauhaus , tells us, "In Gurgaon, youngsters like light beer like wheat and lager. They wish to drink more and spend more time chatting over beer, so they go for the light ones. Men between 35 and 45 years of age, however, like to have dark beer. But most men above 45 do not like beer at all. They stick to scotch and whiskey."
Ishan Grover, a freelance brew master who has helped to set up about ten microbreweries in Gurgaon, says, "Sixty per cent of men in Gurgaon like wheat beer irrespective of age, while the rest 40% like dark beer which is very strong. From the latter group, men come to me and say, 'Yaar kuch thunderbolt (extremely strong) jaisa pila de'."
Tejinder Kumar, head brewer, Striker Group, agrees with both Sagar and Ishan. "Gurgaon loves beer. On weekends, a decent microbrewery in the city sells about 800 litres of beer. Young men go for wheat and light beer while older men like dark beer which has more alcohol content."
Women like it light and drink it more
Sagar says women in Gurgaon like pilsner beer, which is lighter than lager because they don't like anything 'kadwa'. Ishan says, "While both Indian men and women like wheat beer, there is still a difference. Men like German wheat beer which has the taste of banana and clove, but women like Belgian wheat beer which gives the flavour of orange, coriander and oatmeal."
Rohit Raj, head brewer, Open Tap, adds, "Women like light beer and they drink their light beer more than the men, because after having a few mugs of beer, men want to switch to something else." Tijender adds, "The cider beer, also called the khatta meetha, is a favourite among the women here."
All Asians drink alike
Gurgaon has a huge expat community and brewers sweat out a lot trying to satisfy their foreign customers' taste buds. All the brewers unanimously tell us that Europeans and Americans like dark beer, while Asians are likely to go for lighter beers. Rohit says, "I have tried serving dark beer which tastes a little bitter to Indian men, but it has not been very successful."
Sagar explains, "It is because of the climate they are accustomed to. Europeans and North Americans grow up in wintery weather, so they like strong, dark beer. Since Asians live in hot and humid conditions, they like light beer which they can drink more and stay hydrated. The South-East Asians, Japanese and Koreans like extremely light beer which has very little alcohol content. Australians and New Zealanders like lager." He adds, "Indians like wheat beer because it has a fruity aroma and Indians have a sweet palate. Agar unko lassi type beer mil jaaye toh best hai. That's why Indians like sweet tea compared to bitter coffee."
Ishan says, "Expat community is most likely to choose India Pale Ale or Dunkelweizen." Rohit says, "Westerners like their beer dark and hoppy, while Asians more or less have an uniform palate." Bhanu Pratap, head brewer, Lagom Kitchen + Brewery, says, "Foreigners like the dark chocolate-coloured beer while Indians go for lighter hues."
60% of Gurgaon likes light beer
Nothing Kadwa: Women like pilsner beer, which is lighter than lager.
South-East Asians, Japanese and Koreans like extremely light beer.
Men upto age 35 prefer light beer like wheat and lager.
40% prefers dark beer.
3 Июн. 2016