The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Japan. Asahi Breweries Ltd. plans to expand its exports of beer
Hirano said Asahi Breweries plans to strengthen sales of its beer at international airports and luxury hotels overseas. It "aims to take active promotion measures at places where high-end premium beer sells well," he said.
The subsidiary of Asahi Group Holdings Ltd. set up a new department in charge of international business in January that took over overseas sales operations involving Super Dry beer and Nikka Whisky from the parent company.
Asahi Breweries sold some 8.18 million cases of Super Dry overseas last year. One case contains the equivalent of 20 633-milliliter bottles.
Super Dry "has become increasingly known among foreign visitors to Japan," Hirano said.
If overseas Super Dry sales reach 20 million cases a year, the factory operating rate in Japan will improve, he said.
Asahi Breweries plans to examine whether its products can be made at four European brewers that the parent company plans to acquire later this year. The investigation is expected to take several years. Wholly owned subsidiaries are best-suited places for overseas production of Asahi Breweries' beer, Hirano said.
Referring to domestic operations, Hirano said Asahi Breweries aims to gain the top position in all alcoholic beverage categories.
The company plans to provide more restaurants with beverage dispensers that keep beer and highballs below zero degrees Celsius in order to beef up sales.
3 Июн. 2016