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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China. AB InBev expanded capacities in the regions already developed

The unfavorable condition of the Chinese brewing industry did not prevent AB InBev from expanding their production as they constructed several new brewhouses in 2014-2015 and started new beer filling lines.

Basing on the messages from the industry sources, we can say that in 2014-2015, the company put new breweries with net capacity of 115,15 mln hl into operation in China. Thus, in 2014 provinces Guangdong and Jiangxi were the major growth points (25 and 10 mln hl correspondently). These two regions accounted for 76% of all capacities launched in 2014. And AB InBev accounts for 20% of beer production in Guangdong and 27% in Jiangxi. In total, during that year, the company put. into operation new breweries with the capacity of 46.15 mln hl.

In 2015, the rates of new capacities introduction accelerated by 1.5 times to 69 mln hl. The industrial hotbed for AB InBev proved to be Fujian province. Here construction of a brewery having a production capacity of 45 mln hl was undertaken in several stages. Virtually, this project was the base for the company expansion as it accounted for 41% of capacities launched over two years.

In Fujian the company already owns two thirds of all beer production in the province, so we can say that AB InBev definitely leads the regional market.

Besides, in 2015, construction of big breweries was started in provinces Heilongjiang and Hunan where the company has 42% and 12% correspondently under our educated estimates. As we can see, every year, the company increases the production potentials not only by constructing big breweries but also by extending their capacity. The provinces where AB InBev is already well represented, namely, Fujian, Guangdong, Heilongjiang, Hunan, and Jiangx, were found the most promising for brewery construction.

7 Июн. 2016

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