Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Beer may be most popular drink for tourists
Only a research study of the consumption pattern will give a true picture even as generally domestic tourists visiting Goa prefer light spirits like beer rather than hard liquor which cost less than the latter.
In 2015-16, the sale of beer was 78.69 crore whereas 121.21 crore of Indian Made Foreign Liquor (IMFL) was sold for the same period.
Menino D'Souza, excise commissioner , said unless there is a proper study it cannot be said what type of liquor sold more. "Mere receipt can't be a deciding factor at this stage," he said. A bottle of hard liquor will cost more than a similar quantity of beer for higher content of alcohol. Also, hard liquor is taxed higher. Beer contains 8% (as volume by volume) alcohol content, whereas in IMFLs such as whisky, brandy, rum it is 42.8 % and in wines, it is 12%-14 %.
Higher the cost of the bottle and its alcohol content, it will attract a higher tax slab. D'Souza said tax on hard liquor bottles will vary from 20 to 3,400. There is a different tax slab for a bottle carrying alcohol content of 42-60 % (volume by volume).
Besides, IMFL and beer, the sale of foreign liquor and spirits and wines is also high. For 2015-16, the sale of wine was 3.15 lakh and 22.48 crore of foreign liquor and spirit.
The state has seen an upward swing in the sale of liquor since 2011-2012. On an average, 200 new licences are issued every year, said D'Souza. Total alcohol licences issued is 10,534.
7 Июн. 2016