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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Beer may be most popular drink for tourists

If revenue receipts are to be considered, the sale of hard liquor is higher than beer (malt liquor) in Goa, but the excise department believes this alone can't be taken as a true measure of consumption pattern of different types of alcohol sold in the state.

Only a research study of the consumption pattern will give a true picture even as generally domestic tourists visiting Goa prefer light spirits like beer rather than hard liquor which cost less than the latter.

In 2015-16, the sale of beer was 78.69 crore whereas 121.21 crore of Indian Made Foreign Liquor (IMFL) was sold for the same period.

Menino D'Souza, excise commissioner , said unless there is a proper study it cannot be said what type of liquor sold more. "Mere receipt can't be a deciding factor at this stage," he said. A bottle of hard liquor will cost more than a similar quantity of beer for higher content of alcohol. Also, hard liquor is taxed higher. Beer contains 8% (as volume by volume) alcohol content, whereas in IMFLs such as whisky, brandy, rum it is 42.8 % and in wines, it is 12%-14 %.

Higher the cost of the bottle and its alcohol content, it will attract a higher tax slab. D'Souza said tax on hard liquor bottles will vary from 20 to 3,400. There is a different tax slab for a bottle carrying alcohol content of 42-60 % (volume by volume).

Besides, IMFL and beer, the sale of foreign liquor and spirits and wines is also high. For 2015-16, the sale of wine was 3.15 lakh and 22.48 crore of foreign liquor and spirit.

The state has seen an upward swing in the sale of liquor since 2011-2012. On an average, 200 new licences are issued every year, said D'Souza. Total alcohol licences issued is 10,534.

7 Июн. 2016

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