The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Witlinger Craft Beer in bottles to beat the summer heat!
So a balmy summer afternoon on the lawns of the bungalow of the Director for UK Trade and Investment within the British High Commission compound proved to be the ideal occasion for the launch. I found the Witlinger wheat ale to be crisp and fresh with an interesting fruity aftertaste. According to Anuj Kushwah, the MD of Kaama Impex the importer company, that special tangy flavour comes from freshly crushed coriander seeds and sweet orange peel which are added to the brew to give it a distinctive citrus aroma and taste.
The beer is brewed with wheat malt and using traditional ale yeast by master brewers at Bains Brewery in Cardiff drawing on 130 years of brewing experience and knowledge. Currently the entire output of Witlinger (which includes both ale and lager) is directed to the Indian market, a total of 150,000 cases which is expected to grow to 500,000 cases by next year. Witlinger has set itself an ambitious target of capturing 30% of the imported premium beer market in India.
The word that comes to mind when quaffing Witlinger wheat ale (with its low alcohol content 4.6% and its fruity flavours) is round-the-clock easy drinking and the gathered crowd was certainly putting that to the test! There were plenty of canapés on offer from mini-sliders to classic British fish-and-chips and, as I remarked to our host, St. John Gould, he certainly knew how to throw a party. As people gravitated towards the dance floor the middling band from the Northeast belted out some old favourites from ABBA and Credence Clearwater Revival before it all began to wind down at about 11 pm.
Witlinger beer has been available on tap at places like the Beer Café and the Town House. The bottle is modelled on a traditional Belgium beer bottle and features bottle neck labels in golden colour. With the new retail launch, beer-lovers in Delhi and Mumbai will be able to lay their hands on the bottles at a price of Rs 150-160 which is reasonable for a premium beer brand.
7 Июн. 2016