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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. HC declares Punjab excise policy provision invalid

The Punjab and Haryana High Court today declared invalid a provision in the Punjab excise policy of 2016-17 for allotment of licence under a new category, L-1A, to entities that only were allowed to buy liquor directly from breweries and distilleries.

Beer in IndiaThe L-1 or wholesale licencee was mandatorily required to purchase liquor from the L-1A licencee. The L-1A licencee, in turn, was to purchase liquor from breweries and distilleries. The earlier arrangement permitted the L-1 wholesale licencee to take liquor directly from the manufacturing company.

The petitioner’s case was that the new L-1A licence was created just to monopolise liquor trade in Punjab.

A Division Bench of Justices Ajay Kumar Mittal and Raj Rahul Garg held the provision to be invalid and inoperative to the extent that it did not prescribe the manner and method for issuance of the consent letter by the manufacturers or the distilleries. At the same time, the Bench made it clear that the state was empowered to incorporate under-challenge sub-clause (ii) of clause 2.14 in the policy.

The ruling came on a petition filed by Amarjit Singh Sidhu, contending that according to sub-clause (ii), a manufacturing company could not issue consent letter to more than one entity. But parameters for the manufacturers to issue consent letter were not laid down in the entire policy. Even the criteria for cancellation of consent or authority letter issued by the manufacturing unit are not mentioned in the policy.

The petitioner’s counsels said L-1A licence was created to extend monopoly to “Chadha, Malhotra, Doda and AD groups”.

Dubbing the groups major stakeholders in the liquor business in Punjab, the petitioner’s counsels said these were instrumental in influencing the excise department for creating the new category of L-1A licence for their own economic interest.

The Bench ruled that the state was empowered to frame policy for liquor sale and the courts “shall be loathed for interfering unless it was shown to be discriminatory or arbitrary”.

The creation of L-1A category between the distilleries and wholesale L-1 licencee to augment revenue and stop leakage, as such, could not be termed arbitrary. The Bench said that sub clause (ii), however, did not prescribe the manner or method for the distillery or the competent authority to issue the letter. “It does not satisfy the requirement of being transparent, objective and giving level-playing field to all applicants. The procedure does not eliminate the vices of unfairness, unreasonableness, discrimination, non-transparency, favouritism or nepotism in the award of authority/consent letter to an applicant,” it said.

The Bench concluded it would be open to respondent-authorities to make appropriate amendment and prescribe necessary guidelines to manufacturers/distilleries for issuing letters to eligible applicants by draw of lots, auction or other mode providing equal opportunities in a transparent and objective manner.

The respondents could also retain such right with the authority concerned, if so required.

“If after taking corrective measures and inviting fresh applications, no fresh offer or application comes forth, the allotments, if any, already made shall continue for the rest of the period,” it added.

10 Июн. 2016

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