Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Molson Coors India unveils ‘Thunderbolt’ in new premium packaging
Designed to uphold the macho imagery of the brand, the new look of the bottle and the new typography Thunderbolt in bold and upper case stands for confident, fresh and strong, embodying the brand image.
Targeted at the savvy, go-getter and avid adventurers, the newly designed pack is available across Punjab, Haryana, Chandigarh and Himachal Pradesh from June 2016.
This redesign will include a new look bottle, a change in visual identity and a new logo. The new look will have thunderbolt labels on the body and neck of the bottle in mono-color (blue) with white typography that will be visually appealing when the bottles are lined up.
"Packaging is a valuable visual identity which connects to the consumer, and the heart of the repackaging strategy was to create a stronger connect with our consumers. We decided to create a look which was more effective on the shelf, appealing to our consumers and gave us competitive advantage," said President of Molson Coors in India, Ashish Kapoor.
"The new packaging is an embodiment of our brand and how we plan to connect it to our consumer. Packaging is about the look and feel of the brand, it's about bringing an experience to our customers. Thunderbolt is about being fresh, confident and strong and the new bottle and labeling is about this," added Ashish Kapoor.
The look of the bottle was conceptualized and designed by Molson Coors Cobra India, the technical feasibility and testing was done by American Glass Research (AGR). The bottle matches Thunderbolt's one-of-a-kind bold taste, and has proprietary design which is uniquely recognizable in the marketplace, while remaining easy to produce.
Produced in emerald green glass, the new Thunderbolt bottle features an instantly iconic debussed, shield-shaped label panel adorned with the familiar Thunderbolt silver and blue logo. The angular and aggressive shoulder construction displays an embossed lettering wrap that spells out the Thunderbolt brand name including a lightning emblem within the letter 'O'. Two additional embossed lightning emblems bracket the back label panel, just above the lower sidewall pinch, which transitions into a prominent heel construction. A new ring-pull cap gives the bottle a modern and premium twist in both look and function.
"We have received rave reviews from both customers and consumers about the new Thunderbolt bottle, which we believe reinforces the brand's identity of always staying original," said Ashish Kapoor.
Dr. Wenke Hu and Brad Salitrik of AGR created the bottle using the concept design provided by Molson Coors. Using Finite Element Analysis (FEA) techniques, the AGR team was able to evaluate the bottle's ability to acceptably with stand the expected loading conditions (internal pressure, impact and vertical load) and to verify that the bottle would perform as desired once it was manufactured.
India is largely a strong beer market and Thunderbolt has seen an unprecedented success by retaining its position as one of the leading players in the North. Post the acquisition of Mount Shivalik Breweries Ltd (MSBL) in April 2015, Molson Coors has made a substantial investment toward upgrading the existing facilities to international standard and expanding Thunderbolt's presence in the northern markets. As a result, the brand has been able to deliver international quality output while maintaining consistency.
The new Thunderbolt pack (650ml glass bottle) is available across Haryana, Punjab, Chandigarh and Himachal Pradesh.
28 Июн. 2016