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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Molson Coors India unveils ‘Thunderbolt’ in new premium packaging

Molson Coors Cobra India Ltd., the Indian subsidiary of leading global brewer Molson Coors Brewing Company announced a new brand packaging for Thunderbolt, a leading strong beer brand in India.

Designed to uphold the macho imagery of the brand, the new look of the bottle and the new typography Thunderbolt in bold and upper case stands for confident, fresh and strong, embodying the brand image.

Targeted at the savvy, go-getter and avid adventurers, the newly designed pack is available across Punjab, Haryana, Chandigarh and Himachal Pradesh from June 2016.

This redesign will include a new look bottle, a change in visual identity and a new logo. The new look will have thunderbolt labels on the body and neck of the bottle in mono-color (blue) with white typography that will be visually appealing when the bottles are lined up.

"Packaging is a valuable visual identity which connects to the consumer, and the heart of the repackaging strategy was to create a stronger connect with our consumers. We decided to create a look which was more effective on the shelf, appealing to our consumers and gave us competitive advantage," said President of Molson Coors in India, Ashish Kapoor.

"The new packaging is an embodiment of our brand and how we plan to connect it to our consumer. Packaging is about the look and feel of the brand, it's about bringing an experience to our customers. Thunderbolt is about being fresh, confident and strong and the new bottle and labeling is about this," added Ashish Kapoor.

The look of the bottle was conceptualized and designed by Molson Coors Cobra India, the technical feasibility and testing was done by American Glass Research (AGR). The bottle matches Thunderbolt's one-of-a-kind bold taste, and has proprietary design which is uniquely recognizable in the marketplace, while remaining easy to produce.

Produced in emerald green glass, the new Thunderbolt bottle features an instantly iconic debussed, shield-shaped label panel adorned with the familiar Thunderbolt silver and blue logo. The angular and aggressive shoulder construction displays an embossed lettering wrap that spells out the Thunderbolt brand name including a lightning emblem within the letter 'O'. Two additional embossed lightning emblems bracket the back label panel, just above the lower sidewall pinch, which transitions into a prominent heel construction. A new ring-pull cap gives the bottle a modern and premium twist in both look and function.

"We have received rave reviews from both customers and consumers about the new Thunderbolt bottle, which we believe reinforces the brand's identity of always staying original," said Ashish Kapoor.

Dr. Wenke Hu and Brad Salitrik of AGR created the bottle using the concept design provided by Molson Coors. Using Finite Element Analysis (FEA) techniques, the AGR team was able to evaluate the bottle's ability to acceptably with stand the expected loading conditions (internal pressure, impact and vertical load) and to verify that the bottle would perform as desired once it was manufactured.

India is largely a strong beer market and Thunderbolt has seen an unprecedented success by retaining its position as one of the leading players in the North. Post the acquisition of Mount Shivalik Breweries Ltd (MSBL) in April 2015, Molson Coors has made a substantial investment toward upgrading the existing facilities to international standard and expanding Thunderbolt's presence in the northern markets. As a result, the brand has been able to deliver international quality output while maintaining consistency.

The new Thunderbolt pack (650ml glass bottle) is available across Haryana, Punjab, Chandigarh and Himachal Pradesh.

28 Июн. 2016

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