Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Foreign investors may flatten Vietnam beer market
The lucrative potential for profits explains the avid interest and arrival of international brands in the Vietnamese marketplace over the six years running up to 2014 the study concludes.
At the end of 2014, Thai Beverage (ThaiBev), a large liquid refreshment company based out of Thailand first tendered an offer to acquire a 40% minority stake of Sabeco, the largest beer brewer and distributor in Vietnam.
According to the ‘Vietnam Beverage Report 2015’ published by VIRAC, Sabeco was the largest brewer in Vietnam commanding a 34% market share by volume and 46% by revenue.
For 2015 Sabeco reported a year-on-year increase of 28% in its net profit to US$159.5 million (VND3.6 trillion). Its revenue grew 10% for the year to US$1.2 billion (VND27.16 trillion), principally from beer sales.
Meanwhile, another Thai corporation, Singha, has also signalled its interest in acquiring a controlling stake in government owned brewer Sabeco, best known for its iconic Saigon beer brand.
The Vietnam government now holds a roughly 89% stake in Sabeco, with Dutch brewer Heineken the second largest stockholder at 5% of the outstanding shares.
Sabeco last May announced plans to sell 53% of its current outstanding shares at public auction later this year, which has also garnered the attention of other well-known brewers such as Japanese Asahi and Kirin and London-based SABMiller.
Along with Sabeco, a variety of other distillers in Vietnam have also been getting attention of foreign investors. At the end of 2011, Huda Beer (Hue Beer) was acquired by Carlsberg, one of the largest foreign brewers in the Vietnam market.
The internationally recognized Danish beer brand, Carlsberg, first stepped foot in the Vietnam market in 1993 when they joined in a venture with Viet Ha Beer Company.
Later, in 2007, Carlsberg acquired a 30% stake of Ha Long Beer Company and became a strategic partner of Habeco, a corporation as of 2015 holding a 19% market share of the Vietnamese beer market as the second-largest brand.
The investment of international firms will bring a lot of advantages for the domestic beer businesses including abundant financial resources and advanced technology concludes VIRAC.
However, many leading market analysts are not convinced this is a good thing and have voiced legitimate concerns that after the acquisition by foreign investors of these domestic beer brands, the profits will be taken abroad.
This is a point far too often overlooked—all of the foreign direct investment that flows into Vietnam will eventually flow back out along with the profits—for distribution to foreign shareholders and other overseas owners.
When that day of reckoning comes, many touting so called benefits of foreign investment will be in for a very sobering experience, they say, and the nation may finally confront the stark reality that domestic ownership was better.
The ‘Vietnam Beverage Report 2015’ draws an all-around rosy picture about the overall liquid beverage market in Vietnam, including the beer industry.
It focuses primarily on analysing the beer, soft drink and the hard liquor segments. In addition, the report provides a forecast for the near future of the various segments and clarifies several potential threats to foreign investors.
All leading producers and main suppliers in the market such as Sabeco, Habeco, Tan Hiep Phat and foreign invested companies like Coca-Cola Vietnam or PepsiCo are touched upon in the analysis.
But the report falls short when it comes to addressing issues affecting the beer industry in any substantive way say many analysts. For example, it fails to address the need for the Vietnam government to preclude beer brewers from also distributing their own beer.
If a foreign investor is allowed to acquire a controlling stake in Sabeco later this year in a public auction, what regulations are in place to prevent that foreign brewer and distributor from also controlling which beers end up at which bars, restaurants and stores?
Without adequate regulation in place, this means that much of the interest by foreigners in acquiring Sabeco might result from the fact they could purchase an established brand while effectively, and legally, shutting out and flattening all of the other domestic and foreign competition.
4 Июл. 2016