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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

New survey shows Russians want traditional Russian beer

Russian Public Opinion Research Center (VCIOM) has publicly presented its latest survey data on the demands and aspirations of the local beer-drinkers. The main goal of the poll was to establish what kind of beer Russians would prefer to see in stores, what they think about the nation’s brewing industry, and in what cases Russians deem the consumption of beer appropriate.

Along with the revival of Russian winemaking (76% spoke in favor), the majority of Russians would like to return to the traditions of Russian breweries (58%). At the same time, the very same concepts in relation to vodka and moonshine polled much lower, at just 45 and 26 percent, respectively.

Among the population, the most common statement (opinion) is that most of the beers on the shelves in Russian stores are produced in Russia using foreign technologies rather than the opposite (44% vs. 37% respectively). Meanwhile, 72% of respondents would like to see more of traditionally Russian beer on the shelves, while foreign-born suds is not as popular, polling at only 31%.

35% of Russians believe the most promising area for the domestic brewers is in the revival of Russian brewing traditions. The idea of ​​attracting foreign specialists and using their experience was supported by significantly fewer Russians (11%).

More than half of Russian citizens (53%) consume beer in general. The most appropriate situation for the consumption of this drink is considered to be in social settings (68%). In other cases, the majority of respondents believe beer drinking is inappropriate during: sporting events (59%), Christmas (58%) and various other religious (77%) holidays. 93% unanimously agreed that drinking beer at any time of the day is inappropriate.

A telephone survey poll was conducted upon request of the Private Book Museum on May 31, April 1, and 4 June 4-5, 2016. The survey covered a basic stratified random sample of fixed and mobile numbers with a volume of 1,600 respondents. The selection was based on a complete list of phone numbers associated with the Russian Federation. For this sample, the maximum level of error with a probability of 95% does not exceed 2.5%. In addition, the sampling of error bias in the survey data could have contributed to the wording of questions and the various circumstances that arose in the course of field work.

Let's talk about the tradition of the manufacture of alcoholic beverages. Now, I will read out the names of drinks and ask you to tell me whether or not to revive the tradition of making this particular beverage in our country. (Close-ended question, one answer per each line,%.)
Rather yesRather noCan’t say


Some believe that the majority of beer sold in Russia is produced by traditional Russian technology, while others believe that foreign. What judgment is more consistent with your point of view? (Close-ended question, one answer,%)
Most of the beer sold in Russia, produced by Russian traditional technologies37
Most of the beer sold in Russia is produced by foreign traditional technologies44
Can’t say19


Now I will list you the different types of beer, and ask you to say if you like or do not to see this beer on the shelves in Russian stores? (Close-ended question, one answer per each line,%)
Rather yesRather noOtherCan’t say
Beer produced by Russian traditional technologies722044
Beer produced by Russian traditional technologies but abroad424837
Beer produced by foreign traditional technologies abroad365644


Beer produced by foreign traditional in Russia3151810


If the direction of development of the industry of brewing in Russia depend on you, what would you do first? (Close-ended question, one answer,%)
The first I would begin to adopt Russian tradition of brewing production35
First would purchase modern equipment for the production of beer16
First would develop unique recipes of brewing and would launch them into production16
Firs would attract foreign specialists and would use their experience and knowledge for the development of the industry11
Can’t say10


Do you drink beer, and if so, how often? (Close-ended question, one answer,%)
All18-24 yo25-34yo35-44 yo45-59 yo60 and older
Several times per week6291071
2-3 per month13172018611
Once in a mo141913181113
Less than once in a mo201822152618
Can’t say100111


Now I'll read you situations to find out if each situation is appropriate or not for the use of beer in this situation (close-ended question, one answer per each line,%)
Rather yesRather noCan’t say
Meeting with friends68311
The other public holidays (May 1, May 9, June 12, 4 November, 8 March, on February 23)44533
At family events (wedding, anniversary, birth of a child, anniversary, etc.)40582
New Year40582
When watching sports events38593
While the national and religious holidays (Carnival, Easter, etc.)21772
Whenever having a meal (breakfast, lunch, dinner)6931


4 Июл. 2016



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