Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Philippines. San Miguel is now brewing draft beer
“The San Miguel Lifestyle Brews is the premium line of artfully crafted beers that we brew locally to retain freshness,” said brewmaster Emil Macapugay in a statement.
“Beer drinkers have enjoyed these variants for years, and as people’s tastes evolve, we bring them fresher ways to enjoy the flavors they love and exactly as our ‘brewmasters’ intended them to be,” he added.
San Miguel Brewery has partnered with select bars and pubs in Metro Manila to provide the San Miguel Lifestyle Brews in draft format: San Miguel Super Dry, known for its crisp and clean finish with aromatic hop notes; San Miguel Premium All-Malt, comes with a distinct flavor and notes of sweetness counterbalanced with a pleasant bitterness; and the full-bodied Cerveza Negra with the flavor of roasted malt as the backbone for pleasant caramel notes.
San Miguel Brewery has swept the 2016 Monde Selection as all three Lifestyle Brew variants were recognized this year. San Miguel Premium All-Malt and Cerveza Negra received the Monde Selection Gold Medal while San Miguel Super Dry received the Silver Medal.
4 Июл. 2016