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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Weeks after partial closure, TASMAC sales dip a tad

The closure of 500 shops seems to have had a marginal impact on the overall liquor sales. In places like Chennai, there are plenty of access points. This is not the case in places like Madurai.

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A reduction in revenues of about Rs. 3.28 crore per day has been recorded about three weeks after TASMAC pulled down the shutters of 500 of its shops across the State.

A source in TASMAC said, “Closure of shops and lowering operating hours (to 10 hours from 12 hours) have had the desired effect and sales have dropped slightly.” The source did not want to disclose the number of cases that were being sold in the market.

Estimates indicate that on an average, TASMAC sells liquor worth Rs. 67-70 crore a day across its outlets in the State.

An analysis shows that shops which were closed in and around villages have helped reduce sales. Shops that were closed in Madurai zone, which comprises Dindugal, Virudhunagar, Ramnad and Tuticorin, showed a major impact. A manager of a TASMAC outlet near Madurai, who wished anonymity, said, “In places like Chennai and Coimbatore, it is easy to access liquor shops. If one shop is closed, one can go to another one located close by. In Madurai zone, the case is entirely different and access points are far apart,” he added.

Around 201 shops were closed down in the first phase in Madurai. Similar was the case in Trichy.

Thriving ‘illegal’ sales

The closure of certain outlets and the restriction on working hours have opened up an illegal liquor market across many places, some activists claim. “In some of the outlets, liquor is stocked outside, behind the shops, and sales begins at 10 am itself, not at noon. In some cases, the shops are open late into the night or salesmen keep the stock aside and sell it later,” said a manager who works in an outlet in T Nagar. In Anna Nagar, some shops reportedly keep the doors half open so that tipplers can crawl in and purchase liquor.

D.Dhanasekaran, general secretary of the AITUC-affiliated Tamil Nadu TASMAC Employees’ Union, confirms this phenomenon: “There are places where liquor is being sold illegally. This should be curbed.”

A TASMAC employee who is posted at an outlet in Anna Salai, said, “TASMAC outlets are serving liquor even after operating hours at the bars which are attached to them.”

11 Июл. 2016

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