Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. Weeks after partial closure, TASMAC sales dip a tad
A reduction in revenues of about Rs. 3.28 crore per day has been recorded about three weeks after TASMAC pulled down the shutters of 500 of its shops across the State.
A source in TASMAC said, “Closure of shops and lowering operating hours (to 10 hours from 12 hours) have had the desired effect and sales have dropped slightly.” The source did not want to disclose the number of cases that were being sold in the market.
Estimates indicate that on an average, TASMAC sells liquor worth Rs. 67-70 crore a day across its outlets in the State.
An analysis shows that shops which were closed in and around villages have helped reduce sales. Shops that were closed in Madurai zone, which comprises Dindugal, Virudhunagar, Ramnad and Tuticorin, showed a major impact. A manager of a TASMAC outlet near Madurai, who wished anonymity, said, “In places like Chennai and Coimbatore, it is easy to access liquor shops. If one shop is closed, one can go to another one located close by. In Madurai zone, the case is entirely different and access points are far apart,” he added.
Around 201 shops were closed down in the first phase in Madurai. Similar was the case in Trichy.
Thriving ‘illegal’ sales
The closure of certain outlets and the restriction on working hours have opened up an illegal liquor market across many places, some activists claim. “In some of the outlets, liquor is stocked outside, behind the shops, and sales begins at 10 am itself, not at noon. In some cases, the shops are open late into the night or salesmen keep the stock aside and sell it later,” said a manager who works in an outlet in T Nagar. In Anna Nagar, some shops reportedly keep the doors half open so that tipplers can crawl in and purchase liquor.
D.Dhanasekaran, general secretary of the AITUC-affiliated Tamil Nadu TASMAC Employees’ Union, confirms this phenomenon: “There are places where liquor is being sold illegally. This should be curbed.”
A TASMAC employee who is posted at an outlet in Anna Salai, said, “TASMAC outlets are serving liquor even after operating hours at the bars which are attached to them.”
11 Июл. 2016