The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
China. Zhujiang investing 1.8 bln yuan into constructing entertainment complex at old brewery location
The floor space of all plants of Pearl river company is 243000 square meters, of which 174000 m2 has been bought by the Chinese government. As a result there is 69000 m2 of land left, which can be used by the company.
Environmental impact assessment shows that these 69000 m2 will be allocated for recreation, shows, and other kinds of entertainment.
The main construction will include:
- Beer Experience Center (beer museum, beer exhibition)
- Headquarters of company Pearl river
- Design and art area
- Company stores of international beer brands.
- Art galleries
The brewery will be transformed into Beer Experience Center.
The former workshop of original packages will be changed into shops which can contain conferences and exhibitions. The malthouse will have a new life of a 10-storied hotel in beer culture style.
The original brewery will be transformed into Beer Experience Center. In accordance to the project, Beer Experience Center of 2660 m2 will become a big exhibition hall on the basis of the old brewery architecture. The exhibition will demonstrate processes of saccharification, fermentation and other production stages. These objects are not used in production, but the exhibition center, photos and video can give visitors an idea on beer production.
The entertainment center is expected to become a new tourist attraction.
Established in 1985, Guangzhou Zhujiang Brewery Group Co., Ltd. is a large state-owned enterprise which mainly deals in beer and its relative products. In 2002, InBev purchased 25% of shares in the state-owned brewery.
14 Июл. 2016