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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Belarus. Efes starts beer manufacturing at Krinitsa’s capacities and considers possibility of buying company’s share

Turkish beer manufacturer Anadolu Efes currently ranking 6 among European brewing companies and 11 in the world is willing to considerе the possibility of buying Belarusian Krinitsa’s share.

“I do not think the state currently intends to sell a share of Krinitsa company. But if such proposals arise, we are willing to consider them. It would be interesting for us to become a local representative in Belarus”, - said Serkan Tyumer, business development manager of the Turkish company at a press conference in Minsk.

At the end of 2015, Krinitsa signed a contract with plant Anadolu Efes. License agreement for brand Zolotaya bochka production is intended for 5 years. Krinitsa will be fully responsible for market promotion on Belarus market. Sorts GoldMineBeer and GreenBeer will be only manufactured at Krinitsa’s capacities and their promotion will be Anadolu EFES’s job. Under Krinitsa’s estimation, in the first year, the production volume under the contract with Anadolu EFES can amount to about 50 thousand dal.

As said by S. Tyumer the company’s entering the Belarusian market has no connections to the company’s shut down of two production sites in Russia. “We have seen the potential of the Belarusian market, which is strategically important for us”.

According to the report of state enterprise Belgospischeprom, production of beer Krinitsa in 2015 amounted to 13.24 mln dal, which is 3.9% lower than in 2014. By the end of 2015, Krinitsa raised revenues by 13% to 750 bln ruble. Yet due to the national currency devaluation the revenues in dollars fell by a quarter – to $48 mln.

18 Июл. 2016



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