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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Heineken plea for ‘first right’ on United Breweries share sale dismissed

Tribunal says Heineken’s claims can’t be taken up for consideration at this point as the liabilities of the main defendants itself has not been adjudicated

Heineken NV’s attempt to increase its stake in United Breweries Ltd (UBL) fizzled out on Saturday as the Debt Recovery Tribunal (DRT) dismissed the application by Dutch beer maker which had sought ‘first right’ on any sale of seized shares.

Heineken, which has 43% stake in UBL-filed an Interlocutory Application (IA) on 18 June seeking to implead itself in the original application (OA) filed by a consortium of banks seeking led by State Bank of India to recover over Rs.9,000 crore dues from embattled liquor baron Vijay Mallya’s grounded Kingfisher Airlines Ltd (KFA).

In its order on Saturday, the tribunal said that Heineken’s claims for first right of refusal cannot be taken up for consideration at this point as the liabilities of the main defendants including United Breweries Holdings Ltd (UBHL), Mallya and KFA among others itself has not been adjudicated.

Heineken was interested in 20.9 million shares of UBL valued at around Rs.1,500 crore.

More importantly, the shares account for around 7% of the company, according to one person familiar with the developments.

This would essentially taken Heineken’s total to 50% in UBL.

The developments come at a time when there is speculation that Heineken will also seek the removal of Mallya as chairman of UBL.

Heineken acquired a 37.5% stake in UBL in 2008 through its takeover of Scottish & Newcastle and has since increased its holding to 42.4% and periodically increasing its share in one of the fastest growing beer markets globally.

On 24 March, Heineken confirmed that it had acquired 21.15 lakh shares of UBL taking its total shareholding from 42.2% to 43%.

Heineken cannot buy shares of UBL from the market according to an agreement between them and Mallya, said the person cited above on the condition of anonymity.

18 Июл. 2016

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