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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Gastropub circuit in Namma ‘Pub City’

The newly formed Bengaluru Tourism Advisory Committee (BTAC) plans to start a gastropub circuit in the city which brews its own beer, grows its own grapes and makes its own wine.

The 12-member committee, formed after Priyanka Kharge took charge as Tourism Minister, wants to make use of the extended nightlife to attract tourists to the ‘Pub City’.

Gastropubs are bars and restaurants that serve high-end liquor and food. Some of these pubs are located in the central business district and upscale residential and commercial localities like Indiranagar, Koramangala and Bannerghatta Road. Kharge said he wanted to sell Bengaluru as a brand destination. “There are many things which can be popularised,” he told Deccan Herald. “To begin with, we are planning colonial, heritage and gastropub circuits. Since we are the only city which brews its own beer and wine, we want to popularise it.”

The Tourism Department is working out the finer details of these circuits. It is also preparing a calendar of events and a list of regular events of the city. “I am not only thinking from the point of view of recreation, but also revenue to the exchequer. We want to promote and sell Bengaluru as a destination as it has the potential, with a mix of everything. It’s a global city and needs a global identity,” he added.

Local-made liquor
Bengaluru has 1,500 wine stores, 1,200 bars and restaurants, 200 pubs with restaurants attached, around 50 independent pubs and 1,500 liquor-selling shops (CL2), according to the Excise Department. A senior excise official said, “With the extension in nightlife, introduction of a gastropub circuit is not a bad idea. It will attract youth and promote the sale of local-made liquor.”

A member of the BTAC said the idea of gastropub circuit should be explored as Bengaluru had earned the title of ‘Beer Capital’ and ‘Wine Capital’.

The committee is scheduled to meet in the first week of September to chalk out the details for the project. The minister will be in attendance.

28 Июл. 2016



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