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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. The Craft Beer Weekender brings 6 breweries together

On the occasion of International Beer Day (August 5), The Craft Beer Weekender is a two-day festival which will see participation from six breweries — Gateway Brewing Company, Doolally Taproom, White Owl Brewery, Independence Brewing Company, Effingut Brewerkz, and Brewbot Eatery and Pub Brewery (also, the host for the event).

“The festival is our stand to showcase the love for craft beer and also, educate the patrons about the artisanal brews,” says Anand Morwani, Co-Partner, Brewbot, who has curated the festival.

Available at the festival will be over 20 beers in styles including German Hefeweizen, Belgium Wit-bier, stouts, porters, IPAs (India Pale Ale), ciders and honey-based meads. “Most people find IPA too bitter, so, we've created a non-intimidating version with hops from America, Europe and New Zealand,” adds Morwani. The brews are priced at INR 250 per glass.

The carnival will feature a special food menu including sliders and poutine, along with a live grills counter and a sausage and hot dog stall. Guests can tuck into beer-infused food with desserts such as Stout and Chocolate Chip Waffles.

While patrons can play beer pong over Rock and Alternative playlist, they can also enjoy a tour of the microbrewery every hour to learn the process of making craft beer. On the eve of the weekender, the venue will also host an interactive workshop, where guests learn about the history of beer, its types, the step-by-step process of brewing a beer, and also, enjoy beer tastings. Lastly, the patrons will also get a chance to pick one of the two beer styles put up for a vote. Post the festival, participating breweries will prepare their version of the winning style as the city's first crowdsourced craft brew.

2 Авг. 2016

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