Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. The Craft Beer Weekender brings 6 breweries together
“The festival is our stand to showcase the love for craft beer and also, educate the patrons about the artisanal brews,” says Anand Morwani, Co-Partner, Brewbot, who has curated the festival.
Available at the festival will be over 20 beers in styles including German Hefeweizen, Belgium Wit-bier, stouts, porters, IPAs (India Pale Ale), ciders and honey-based meads. “Most people find IPA too bitter, so, we've created a non-intimidating version with hops from America, Europe and New Zealand,” adds Morwani. The brews are priced at INR 250 per glass.
The carnival will feature a special food menu including sliders and poutine, along with a live grills counter and a sausage and hot dog stall. Guests can tuck into beer-infused food with desserts such as Stout and Chocolate Chip Waffles.
While patrons can play beer pong over Rock and Alternative playlist, they can also enjoy a tour of the microbrewery every hour to learn the process of making craft beer. On the eve of the weekender, the venue will also host an interactive workshop, where guests learn about the history of beer, its types, the step-by-step process of brewing a beer, and also, enjoy beer tastings. Lastly, the patrons will also get a chance to pick one of the two beer styles put up for a vote. Post the festival, participating breweries will prepare their version of the winning style as the city's first crowdsourced craft brew.
2 Авг. 2016