The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. The Craft Beer Weekender brings 6 breweries together
“The festival is our stand to showcase the love for craft beer and also, educate the patrons about the artisanal brews,” says Anand Morwani, Co-Partner, Brewbot, who has curated the festival.
Available at the festival will be over 20 beers in styles including German Hefeweizen, Belgium Wit-bier, stouts, porters, IPAs (India Pale Ale), ciders and honey-based meads. “Most people find IPA too bitter, so, we've created a non-intimidating version with hops from America, Europe and New Zealand,” adds Morwani. The brews are priced at INR 250 per glass.
The carnival will feature a special food menu including sliders and poutine, along with a live grills counter and a sausage and hot dog stall. Guests can tuck into beer-infused food with desserts such as Stout and Chocolate Chip Waffles.
While patrons can play beer pong over Rock and Alternative playlist, they can also enjoy a tour of the microbrewery every hour to learn the process of making craft beer. On the eve of the weekender, the venue will also host an interactive workshop, where guests learn about the history of beer, its types, the step-by-step process of brewing a beer, and also, enjoy beer tastings. Lastly, the patrons will also get a chance to pick one of the two beer styles put up for a vote. Post the festival, participating breweries will prepare their version of the winning style as the city's first crowdsourced craft brew.
2 Авг. 2016