Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. TASMAC staff under pressure to meet sales targets: Unions
Members of the TASMAC workers’ union, who are aware of this instruction, said they would be submitting a letter on the issue to Chief Minister Jayalalithaa, stating that this was an ‘unfair practice’.
N. Periyaswamy, President, Tamil Nadu AITUC Tasmac Employee’s Union, said, “The AIADMK government had announced that liquor shops will be closed down in a phased manner. It was a welcome move but now officials at TASMAC are comparing month on month sales and are pushing employees to increase sales and meet targets.”
He said, “We have received news from employees in Chennai and neighbouring districts that they have received instructions to increase sales. If they were really concerned about closing down shops they would not be putting pressures on managers to increase sales. By doing this the whole idea of shutting down shops is defeated,” he said.
Some of the outlets in Chennai said they had received instructions that they should meet the monthly sales target else action would be taken.
“It was an oral communication and nothing was given in writing,” said a TASMAC employee from an outlets in Chennai.
However, officials denied these instructions. A senior TASMAC official, who requested anonymity, said, “This is baseless. There are no such targets. TASMAC has never fixed targets since inception,” he said.
Tamil Nadu State Marketing Corporation (TASMAC), a cash cow in June announced the closure of 500 outlets across the State. It also reduced the operating hours of the existing outlets from 12 to 10 hours. On an average, TASMAC sells liquor worth Rs 67- 70 crore every day through its more than 6,000 outlets across the State.
3 Авг. 2016