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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Craft beer makes rapid inroads (Lifestyle Trend) (August 5 is International Beer Day)

If the "Made for each other blend set the filter trend" for a popular cigarette brand in the 1960s and after, beer, and specifically craft beer, has been increasingly setting the trend in the last few years, what with even hardened drinkers switching off from hard liquor.

"The beer market is the fastest growing alcohol segment in India by consumption and revenue change, especially with the entry of microbreweries about five years ago," Debjeet Banerjee, who manages the Lagom Kitchen and Brewery in Gurgaon and the Hype nightclub in south Delhi, told IANS.

"Now, all that you need to do is get yourself to the nearest microbrewery for a couple of glasses of freshly crafted beer that is free of synthetic preservatives and, if made well, packed with flavour, at reasonable prices.

"We are also celebrating the International Beer Day (August 5) with a 1+1 offer on freshly curated beer," Banerjee said.

With the revolution of the microbreweries in the Millennium City, more and more youngsters are opting for freshly-brewed craft beer, ditching the traditional bottles and cans. Also, with the rise in the number of global travellers and health conscious people, "more and more people are developing new tastes, habits and look forward to consuming unique and refreshing beer for a good, stress-free day," Banerjee said.

Bottled versions of craft beer are also in the market and it is not surprising that the first one to hit the market two years ago is a huge hit.

"Bira has evoked a very positive response and the feedback from the people has been excellent. With its white ale and blonde craft lager versions, Bira has become a big hit among the country's young pub-goers who are increasingly turning to international brews," Banerjee said.

Craft beer "has brought a revolutionary change in beer drinking which gives a variety of flavours on offering and due to live manufacturing it makes beer drinking one good experience," Sameer Saroha of Boombox Cafe in Gurgaon's Sector 29 told IANS, adding that it had encouraged more and more women to patronise bars.

In coming days, a trend of cocktails like beer mojito "will bring a change in this sector", Saroha said.

Microbreweries, according to Sunil Khera, General Manager of the Fortune Select Hotel in Gurgaon's Sector 49 that operates The Brewhouse, "have come as a god-sent gift for the people who are getting more comfortable with this new culture".

The new trend has enriched the typical drinking experience among beer zealots, who now understand their brew and ditch the extra calories that come with stored beverage.

"Fresh brew, as the name suggests, has no chemicals or preservatives, and can be very creatively crafted to cater to various tastes and flavours," Khera said.

Changing lifestyles and longer periods of hot weather have had a positive impact on the performance of beer in both the on-trade and off-trade channels, Nimit Mahajan of World Art Dining in West Delhi's Panjabi Bagh told IANS.

"With increased leisure expenditure, beer registered a rise in volume terms, which was equally pronounced in the on-trade channel," Mahajan said.

4 Авг. 2016

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