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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japan. Sapporo hopes its new premium beer is the new ‘Black’

Attachment1rSapporo beer is taking a walk on the dark side.

Hoping to keep pace with a growing number of consumers looking for the next new thing, the Japanese beer maker is releasing Premium Black, its first new beer since its Premium Light was launched in 2004. Sapporo is the top imported Asian beer brand in the U.S., a perch it has held for over 30 years.

"Our sales representatives had been receiving requests for new product from wholesalers, retailers and consumers for a long time," said Jiro Ohkawa, senior marketing manager Sapporo USA. "So Sapporo Black is the answer to their requests."

Premium Black is slated for nationwide release on September 1.

Hard times for Asian imports

Premium Black might be the tonic to boost an ailing imported-beer market. According to Chicago-based market research firm IRI, which measure sales at multi-outlet and convenience stores, sales of Asian imports are down 9.9 percent year to date, with Sapporo Premium Draft down 2.4 percent through the period ending July 10.

Brewery officials say that while Sapporo tends to be the preference on occasions where Asian food is served, the challenge going forward is finding opportunities for the brand to branch out.

"Many consumers say, 'I enjoy drinking Sapporo when I eat sushi,'" said Ohkawa. "It's a great compliment, but we want people to enjoy Sapporo at other occasions too."

Sapporo hopes part of that answer can be found in Sapporo Premium Black, a dark lager brewed with roasted dark malts that has an alcohol-by-volume of 5 percent.

"The biggest challenge is to break through the consumer's perspective of a Japanese beer," said Ohkawa. Premium Black "diversifies our portfolio and allows us to reach a broader consumer."

Founded in the city of Sapporo in 1876, Sapporo is the oldest beer brand in Japan, as it first hit U.S. shelves in 1964. Sapporo USA was established in 1984.

8 Авг. 2016



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