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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Liquor Sale on Rise in Tamil Nadu, Employees Fined for Not Meeting Targets

Two months after exposing illegal sale of liquor in Tamil Nadu post business hours, there has been no change on the ground. Liquor sales continue to soar despite prohibition in the state and customers lining up in front of shops even though shutters are down.


Despite the J. Jayalalithaa government's claim of shutting 500 liquor shops, 6300 such shops still operational.
Even though there is a salary hike for staff at the government liquor stores, employees are still unhappy lot. They want more pay and permanent employment.

"So far no government-scale increments have been adopted here. We have protested many times. The government has not taken our demands into account. After increment of Rs 500 to our monthly salary, we are getting Rs 7,000. In Chennai's cost of living, is Rs 7,000 enough for a family. Is it possible to take of educating children or taking care of older people. The government allots only Rs 300-400 every Budget," said a TASMAC employee.

Defending its move, the state government has said that it's running up losses of Rs 7 crore. A day after it shut 500 state-run liquor shops, the staff of the shops which are still open said they're under pressure to secretly increase sales targets.

"Firstly, there is no drop in sales. Usually, the sales of a shut TASMAC outlet gets transferred to nearest open outlet. But some outlets see depressed business because sale of beer is a function of seasons. We are facing pressure from the establishment to bridge this sales gap. There are fines if targets are not met. Often, employees working in such outlets are summoned to explain why sales are getting less and less. This has led to some disgruntlement among employees." an employee said.

With the government expected to shut more shops, TASMAC employees are well aware their days are numbered at the liquor retailer. They want a common entrance test to gain entry into other government departments- a demand the state govt is yet to respond to.

9 Авг. 2016



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