Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global beer production down 1.1% in 2015
In 2014, global production shrank for the first time in 30 years.
Reflecting the uncertain outlook for the global economy, the world's top three beer-producing nations all recorded drops last year. The survey covered 171 countries and regions.
China, the world's largest beer market, saw a second consecutive year of declines. The survey cited the economic slowdown and Beijing's frugality campaign, as well as bad weather, as contributing factors.
In the U.S. -- the No. 2 market -- a growing number of younger people are shifting away from traditional beer to other alcoholic beverages such as whiskey, wine and craft beers.
Production increased in many emerging markets, including Vietnam, Thailand and India.
Vietnam, No. 10 in production in 2014, rose to eighth place, passing the U.K. Belgium's Anheuser-Busch Inbev built a plant in that country last year.
11 Авг. 2016