Sapporo Vietnam introduced a new product, “Blue Cup”, the first brand by the company exclusively for Vietnam consumers.
“Blue Cup” is the second product after Sapporo Premium Beer, imported to Vietnam market.”Blue Cup” is packed into 330 ml can, which stands out on shelves for its light blue colors and blue lid.
Along with the original design beer will be distinguished by its taste.
”Light smooth beer with an alcohol content of 4.5% with characteristic aroma of hops” as Vietnam portal “24h”cites.
“Blue Cup” is targeted at middle price segment. Distribution is extended from HCMC and other regions such as the Southeast, Mekong Delta, Central Highlands, South Central Coast and the Red River Delta.