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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Hundreds turn up for North Korea’s first beer festival

North Korea is known for many things, but a watering hole it wasn't — until now.

On Friday, the Communist country's capital of Pyongyang played host to its first ever beer festival which saw 800 attendees turn up to join in the festivities.

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According to CCTV+, the festival will last 20 days and was organised to promote Pyongyang's home brewed Taedonggang beer.

The beer is named after one of the North's most famous landmarks, the Taedong River, where the event is being held.

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During the opening ceremony, 500 guests got to enjoy the lager on the house while snacking on fried chicken and being serenaded by live music performances.

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The event comes amidst international condemnation over leader Kim Jong Un's continuous pursuit of nuclear arms. Since 2013, Kim has promised economic reforms to improve the living standards of its people.

Choe Yong Nam, director of the General Bureau of Public Service, said in his opening address: "This Pyongyang Taedonggang Beer Festival, held on the charming and beautiful Taedong riverside, is a significant occasion, which shows the superiority and vitality of our own-style socialist system, which is all about the people."

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In 2008, a New York Times article described the Taedonggang beer as a "full-bodied lager a little on the sweet side, with a slightly bitter aftertaste." The beer is currently available only in the North and is also distributed in limited quantities to China.

15 Авг. 2016

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