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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam’s largest brewer Sabeco mulls listing on southern bourse

Vietnam’s largest brewer Saigon Beer, Alcohol and Beverage Corp (Sabeco) is contemplating a listing on the Ho Chi Minh City Stock Exchange, where the country’s largest blue chips are currently listed, the local industry ministry said, in a document.

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“The ministry has reported to the government about its privatization plan for Sabeco four times since 2012, and the overall goal is to list the company’s stocks as the state capital is divested,” the Ministry of Industry and Trade said in a response to the Vietnam Association of Financial Investors, which favours state exit from commercial businesses.

“The ministry acknowledges that the delay in listing has disappointed investors. Therefore, it will ask the government for consideration of listing on the Ho Chi Minh City Stock Exchange,” it added. VAFI had earlier urged the government to accelerate the divestment in Vietnam’s two biggest beer firms, Sabeco and its Hanoi-based peer Habeco. Accordingly, the association expects the industry ministry, which represents the state holdings in these two enterprises, to act swiftly in selling significant stakes from almost 90 per cent (in Sabeco) and 82 per cent (in Habeco), to minority holdings.

The local government had indicated that it would bring down state ownership in a single tranche to 36 per cent in a move that would value the company at over $2 billion. This led to a lot of interest from international beverage companies in the state-owned firm.

A group of foreign bidders including Thai firms Thai Beverage and Singha Corp, along with US and Japanese brewers, had expressed keenness to pick a major stake in Sabeco.

However, Sabeco’s executives then said the company preferred domestic buyers given that several local businesses such as Saigon Securities Inc and Lien Viet Group had submitted bids.

VAFI’s general secretary Nguyen Hoang Hai opines that it does not matter if the buyer of Sabeco’s 53 per cent equity is a domestic or overseas company as long as sale process was transparent. In addition, it is important for Sabeco to have better corporate management, the association spokesman added.

Sabeco launched its IPO in 2008 and, since then, Heineken is the only major foreign shareholder with 5 per cent interest.

Sabeco is the largest producer of beer and beverage products in Vietnam, which has reported 3.4 billion litres of beer consumption in 2015. Habeco, the second largest player, reportedly has a market share of more than 17 per cent.

16 Авг. 2016

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