Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Kerala state to sell liquor online during Onama holiday
This adds credence to theories that the CPM-led state government is preparing to bring in changes to the previous Congress government’s controversial liquor policy, by which all bars outside of the five-star category were shut down.
Those who register online can collect the orders from special counters at the Consumerfed outlets.
M Mehboob, chairman of Consumerfed, said in Kozhikode that the online sale would be in line with efforts to avoid long queues outside outlets run by the federation and the Kerala State Beverages Corporation (Bevco).
“We will introduce 59 brands in our retail outlets. We are also ready to open a liquor supermarket in Kozhikode if the government okays the proposal,” Mehboob told reporters.
Onam is the year’s biggest season in terms of the sale of liquor in the state. Consumerfed runs 36 Indian Made Foreign Liquor (IMFL) outlets and three exclusive outlets to sell beer. Measures to incorporate online sales into the federation’s services are still being worked out.
Poor standards of service at the government-run retail liquor outlets have been a contentious issue in the state, where liquor has dominated political discourse during the past couple of years.
Two ministers have reiterated their commitment to “protect” the state’s tourism industry from the impact of the closure of bars.
Excise Minister T P Ramakrishnan has been vocal about the policy’s ineffectiveness in bringing down alcohol consumption. Responding to questions on the Consumerfed move, the minister said the government would look at the possibility after the federation sends in a formal proposal.
Tourism Minister A C Moideen told reporters that bars in major tourism destinations should be allowed to serve IMFL. After the liquor policy was implemented, most of the bars have been converted to beer and wine parlours.
Leader of the Opposition and veteran Congress leader Ramesh Chennithala recently courted controversy by admitting that the policy, projected as people-friendly, did not benefit the Congress-led United Democratic Front in the Assembly elections.
19 Авг. 2016