Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. Craft Beer in Suzhou: Birdland
Craft beers, microbreweries and tap houses have helped give a much needed shot in the arm to an ailing drinks industry in recent years, and it’s a trend that’s now hitting up Suzhou.
Since opening in June 2016, newbie bar Birdland - named after the anthemic track by rock icon Patti Smith – is already pulling in a loyal fanbase of serious imbibers, evidently tiring of the city’s cookie-cutter bars and their almost identical drinks lists. And with a choice of 12 beers on draught, all sourced from regional microbreweries (two in Suzhou), plus another 100 craft ales, porters and stouts from all over the world, it’s little wonder there’s standing room only on weekends.
School nights are therefore the wiser option if you’re looking for a more chilled-out session and chat. Strength-wise, you’ve got everything from 2.5% fruit beers, right up to an IPA charmingly named ‘Raging Bitch’ (45RMB) weighing in at a headache-inducing 8.3%. We also retain a soft spot for the Jasmine Tea Lager (35RMB) and the Hard Wired Nitro Coffee Porter (65RMB), if you’re looking for something a bit leftfield. And for the increasing number of gluten intolerant among us, this is one of only a handful of Suzhou hostelries that offers a gluten-free option, the Vagabond Pale Ale (45RMB) courtesy of Brewdog from the UK.
Birdland is fortuitously located in the same building as one of Suzhou’s scarce budget hostels although, in truth, it’s quickly outgrowing the walk-in business from there. And with imminent plans to start their own on-site microbrewery, we predict this is one bar that will soon be welcoming punters from much further afield.
24 Авг. 2016