The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Hong Kong. Master House, Lan Kwai Fong – Japanese beers at a price
The vibe: in a word, Japanese. Master House is the first bar opened in Hong Kong by Japanese brewing giant Suntory to showcase its Premium Malt beer range. Bang in the middle of Lan Kwai Fong, it’s less rowdy than most of its neighbours. The downstairs bar is long and narrow, with bare brick walls, subdued lighting and a dark brown colour scheme which add up to give an austere look. There’s additional seating upstairs for those who want to linger over their drinks and try out the Japanese-themed bar snacks.
The drinks: the accent is firmly on beer, with six different Suntory offerings available on draught.
We tried the classic Premium Malt (HK$80), the Premium Malt Black (HK$100) and the Half & Half (HK$90), a mixture of the two that nicely combined the rich, almost Guinness-like body and creamy mouthfeel of the Black with the intense hops and nice balance of the Premium.
Strongest of the beers is the flagship Master’s Dream (HK$130), powerful and full-bodied with a refreshing bitterness.
All the beers were beautifully fresh and expertly poured from good, clean taps. That said, excellent though the quality is, prices are steep for 380ml (just under a pint for the less decimally minded). That’s a good bit pricier than the local norm and Master House doesn’t seem to have any happy hour deals, unlike most bars in the vicinity.
If you want your malt without hops, you can also sample a range of Suntory whiskies, including Yamazaki, Hibiki and Hakushu, although the appeal to whisky connoisseurs seems limited with so many specialist whisky bars in Hong Kong offering broader selections.
The verdict: great if you’re serious about draught beer – but you’d have to be serious about it to pay the prices.
25 Авг. 2016