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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Thailand. On tap and in the bottle

Sun-dried bananas and chilli paste are just some of the unusual ingredients that go into local craft beers.

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SIX LOCALLY brewed suds are to be crowned "leaders of the pack", when the country's first craft beer competition takes place next weekend.

Fifty local craft beer brands covering more than 100 labels will be competing to win one (or more) of the six categories in the first Siamese Craft Beer competition, which is being judged by a Beer Judge Certification Programme-certified panel.

"We craft beer makers are like wolves that have been running wild for a while. It's time we had a leader," says Pipattanaphon "Pieak" Pumpo, one of the competition organisers and administrator of the "Craft Brewery is Not a Crime" Facebook page.

"We've had many more local brands emerging over the last couple of years and many drinkers have shifted from imported craft beers to the ones made locally. At some point they wonder if the locally made craft beer is safe, has good quality and if there's any standard to it. This competition should showcase the standard of the beers we've made based on the guidelines by BJCP, which is an international organisation specialising in judging beers."

The competition is divided into six categories -wheat ale and wheat beer, pale ale, India pale ale, amber, stout and porter and an "open category", which includes mixed styles or beers using experimental ingredients. The winners will be chosen over the course of two days at Let The Boy Die and Cho Why bars next Friday and Saturday.

"The scene has been dominated by two big beer brands for so long, so when craft beers were first imported to Thailand, consumers were really excited to try new things, though the prices are higher. Soon enough many of us realised that we could brew our own beers, in our own styles, and it's much easier now than a couple of years back," Pieak says.

He adds that almost everything has to be imported to make a craft beer, with water the only locally available ingredient.

"A few years back I had to ask my brother in the US to ship hops and other ingredients to me. It was very expensive. Now you have several suppliers, which makes it more doable. Today we're seeing brews with sun-dried banana and chilli paste. Our own craft beer characters are definitely being developed."

The only problem is brewing craft beer is not legal in Thailand. "There is a permit for microbreweries that allows you to sell, unbottled, on premises only, and a permit for an industrial scale but nothing in between," Pieak says.

"So craft beer in Thailand is still in a grey area. Countries like Japan, Taiwan and even Vietnam have made quite an economy out of it. We know it's illegal, but as long as there are people drinking it, we'll make it."

For updates on local craft beer community, check out "Craft Brewery is Not a Crime" on Facebook.

The competition takes place next Friday at Let The Boy Die on Luang Road, and next Saturday at Cho Why on Soi Nana near Yaowarat.

26 Авг. 2016

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