The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Thailand. On tap and in the bottle
SIX LOCALLY brewed suds are to be crowned "leaders of the pack", when the country's first craft beer competition takes place next weekend.
Fifty local craft beer brands covering more than 100 labels will be competing to win one (or more) of the six categories in the first Siamese Craft Beer competition, which is being judged by a Beer Judge Certification Programme-certified panel.
"We craft beer makers are like wolves that have been running wild for a while. It's time we had a leader," says Pipattanaphon "Pieak" Pumpo, one of the competition organisers and administrator of the "Craft Brewery is Not a Crime" Facebook page.
"We've had many more local brands emerging over the last couple of years and many drinkers have shifted from imported craft beers to the ones made locally. At some point they wonder if the locally made craft beer is safe, has good quality and if there's any standard to it. This competition should showcase the standard of the beers we've made based on the guidelines by BJCP, which is an international organisation specialising in judging beers."
The competition is divided into six categories -wheat ale and wheat beer, pale ale, India pale ale, amber, stout and porter and an "open category", which includes mixed styles or beers using experimental ingredients. The winners will be chosen over the course of two days at Let The Boy Die and Cho Why bars next Friday and Saturday.
"The scene has been dominated by two big beer brands for so long, so when craft beers were first imported to Thailand, consumers were really excited to try new things, though the prices are higher. Soon enough many of us realised that we could brew our own beers, in our own styles, and it's much easier now than a couple of years back," Pieak says.
He adds that almost everything has to be imported to make a craft beer, with water the only locally available ingredient.
"A few years back I had to ask my brother in the US to ship hops and other ingredients to me. It was very expensive. Now you have several suppliers, which makes it more doable. Today we're seeing brews with sun-dried banana and chilli paste. Our own craft beer characters are definitely being developed."
The only problem is brewing craft beer is not legal in Thailand. "There is a permit for microbreweries that allows you to sell, unbottled, on premises only, and a permit for an industrial scale but nothing in between," Pieak says.
"So craft beer in Thailand is still in a grey area. Countries like Japan, Taiwan and even Vietnam have made quite an economy out of it. We know it's illegal, but as long as there are people drinking it, we'll make it."
For updates on local craft beer community, check out "Craft Brewery is Not a Crime" on Facebook.
The competition takes place next Friday at Let The Boy Die on Luang Road, and next Saturday at Cho Why on Soi Nana near Yaowarat.
26 Авг. 2016