The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Thailand. On tap and in the bottle
SIX LOCALLY brewed suds are to be crowned "leaders of the pack", when the country's first craft beer competition takes place next weekend.
Fifty local craft beer brands covering more than 100 labels will be competing to win one (or more) of the six categories in the first Siamese Craft Beer competition, which is being judged by a Beer Judge Certification Programme-certified panel.
"We craft beer makers are like wolves that have been running wild for a while. It's time we had a leader," says Pipattanaphon "Pieak" Pumpo, one of the competition organisers and administrator of the "Craft Brewery is Not a Crime" Facebook page.
"We've had many more local brands emerging over the last couple of years and many drinkers have shifted from imported craft beers to the ones made locally. At some point they wonder if the locally made craft beer is safe, has good quality and if there's any standard to it. This competition should showcase the standard of the beers we've made based on the guidelines by BJCP, which is an international organisation specialising in judging beers."
The competition is divided into six categories -wheat ale and wheat beer, pale ale, India pale ale, amber, stout and porter and an "open category", which includes mixed styles or beers using experimental ingredients. The winners will be chosen over the course of two days at Let The Boy Die and Cho Why bars next Friday and Saturday.
"The scene has been dominated by two big beer brands for so long, so when craft beers were first imported to Thailand, consumers were really excited to try new things, though the prices are higher. Soon enough many of us realised that we could brew our own beers, in our own styles, and it's much easier now than a couple of years back," Pieak says.
He adds that almost everything has to be imported to make a craft beer, with water the only locally available ingredient.
"A few years back I had to ask my brother in the US to ship hops and other ingredients to me. It was very expensive. Now you have several suppliers, which makes it more doable. Today we're seeing brews with sun-dried banana and chilli paste. Our own craft beer characters are definitely being developed."
The only problem is brewing craft beer is not legal in Thailand. "There is a permit for microbreweries that allows you to sell, unbottled, on premises only, and a permit for an industrial scale but nothing in between," Pieak says.
"So craft beer in Thailand is still in a grey area. Countries like Japan, Taiwan and even Vietnam have made quite an economy out of it. We know it's illegal, but as long as there are people drinking it, we'll make it."
For updates on local craft beer community, check out "Craft Brewery is Not a Crime" on Facebook.
The competition takes place next Friday at Let The Boy Die on Luang Road, and next Saturday at Cho Why on Soi Nana near Yaowarat.
26 Авг. 2016