Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Japanese beer firms make headway in South Korea
Because the main alcoholic drink in South Korea is shochu, a distilled beverage, the overall beer market is not large. However, Japanese beer imports to the country have been continuously increasing and there is significant room for market development due to the drinks’ novelty and good taste.
According to research company Canadean Ltd., the sales volume of beer in South Korea in 2015 was 2.34 million kiloliters — less than half that of Japan. In South Korea, Hitejinro Co. and Oriental Brewery Co. are the top two beer companies, with a more than 80 percent combined market share.
Imported beer accounts for only about 10 percent of the market. In 2010, Asahi Breweries Ltd. renewed the TV commercials for its major Super Dry brand to promote the beer head and quality of the product, which sells well at restaurants and convenience stores.
Asahi’s sales in 2015 were 2½ times higher than five years before, at 27,000 kiloliters. The company’s more than 20 percent share of the imported beer market makes it the top foreign beer in South Korea.
Kirin Brewery Co., Suntory Beer Ltd. and Sapporo Breweries Ltd. followed Asahi by making full-scale entries into the South Korean market. Sales of Japanese beer in 2016 are expected to exceed 50,000 kiloliters.
In a beer garden that Kirin opened in Seoul for a limited time in June, Ichibanshibori Frozen beers — in which fine ice particles mix with the beer head — were popular with female customers. Beers can gain a good reputation via social networking services, according to experts.
However, Japanese breweries are facing fierce competition from other major overseas beer companies, such as China’s Tsingtao Brewery Co. and the Dutch company Heineken. There have also been strong requests from retail stores to lower prices.
It will likely take some time before Japanese beer firms’ operations in South Korea contribute to their profits.
30 Авг. 2016