The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Japanese cult-favourite craft beer now brewed in Hong Kong
A craft beer revolution is brewing in Hong Kong, and one of the latest producers to join the movement is Japan’s Hitachino Nest, which recently set up a 7,500 sq ft brewery in Fo Tan.
Based in Ibaraki prefecture, northeast of Tokyo, the Hitachino Nest brand belongs to the Kiuchi Brewery, which has been making sake since 1823. Kiuchi launched Hitachino Nest after the relaxation of micro-brewing regulations in Japan, in 1994.
The brewer’s logo features a kawaii owl and the beer has become a cult favourite across the globe.
“Even the critically acclaimed New York fine-dining restaurant Eleven Madison Park serves our beer,” says Toshiyuki Kiuchi, the eighth generation to run the family business.
In Hong Kong, Hitachino Nest beer can be enjoyed with Thai food at Mak Mak, in Central, with Japanese curry at Tiger Curry, in Causeway Bay, and with contemporary Japanese dishes at Nobu, in Tsim Sha Tsui.
The Fo Tan brewery is Hitachino Nest’s first and only overseas production facility.
“Importing into mainland China directly from Japan is difficult,” which is where a made-in-Hong Kong label comes in handy, says Kiuchi. “Setting up a brewery in mainland China is also difficult. We have good local partners in Hong Kong.”
Kouji Tani, Hitachino Nest’s Japan-based brewmaster, visits the Fo Tan brewery regularly, but daily operations are led by Christopher Wong See-wai, one of the founders of home-brew company HK Brewcraft.
The Fo Tan brewery’s beers include the popular White Ale, a refreshing, unfiltered Belgian-style ale made with orange juice and spices such as coriander and nutmeg; the fruity Dai Dai Ale; and a dark Espresso Stout; as well as seasonal drinks, such as Amarillo Session, featuring North American Amarillo hops.
Kiuchi hopes the Hong Kong-made beers will taste just like the ones from his Japanese brewery. The malt, yeast and hops used in Fo Tan are the same as those used at the parent brewery, which leaves only the final, most important ingredient: water.
“We have installed filters here, and it’s good. We are happy with the quality of the water,” Kiuchi says.
And while he acknowledges it’s important to maintain the flavours that enthusiasts have come to know and love, Hitachino Nest is also planning something different for the local market – a Hong Kong edition is in the works.
31 Авг. 2016