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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japanese cult-favourite craft beer now brewed in Hong Kong

Hitachino Nest’s first and so far only overseas brewery has opened in Fo Tan as the company seeks to tap the vast Chinese market.

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A craft beer revolution is brewing in Hong Kong, and one of the latest producers to join the movement is Japan’s Hitachino Nest, which recently set up a 7,500 sq ft brewery in Fo Tan.

Based in Ibaraki prefecture, north­east of Tokyo, the Hitachino Nest brand belongs to the Kiuchi Brewery, which has been making sake since 1823. Kiuchi launched Hitachino Nest after the relaxation of micro-brewing regu­lations in Japan, in 1994.

The brewer’s logo features a kawaii owl and the beer has become a cult favourite across the globe.

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“Even the critically acclaimed New York fine-dining restaurant Eleven Madison Park serves our beer,” says Toshiyuki Kiuchi, the eighth generation to run the family business.

In Hong Kong, Hitachino Nest beer can be enjoyed with Thai food at Mak Mak, in Central, with Japanese curry at Tiger Curry, in Causeway Bay, and with contemporary Japanese dishes at Nobu, in Tsim Sha Tsui.

The Fo Tan brewery is Hitachino Nest’s first and only overseas production facility.

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“Importing into mainland China directly from Japan is difficult,” which is where a made-in-Hong Kong label comes in handy, says Kiuchi. “Setting up a brewery in mainland China is also difficult. We have good local partners in Hong Kong.”

Kouji Tani, Hitachino Nest’s Japan-based brewmaster, visits the Fo Tan brewery regularly, but daily operations are led by Christopher Wong See-wai, one of the founders of home-brew company HK Brewcraft.

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The Fo Tan brewery’s beers include the popular White Ale, a refreshing, unfiltered Belgian-style ale made with orange juice and spices such as coriander and nutmeg; the fruity Dai Dai Ale; and a dark Espresso Stout; as well as seasonal drinks, such as Amarillo Session, featur­ing North American Amarillo hops.

Kiuchi hopes the Hong Kong-made beers will taste just like the ones from his Japanese brewery. The malt, yeast and hops used in Fo Tan are the same as those used at the parent brewery, which leaves only the final, most important ingredient: water.

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“We have installed filters here, and it’s good. We are happy with the quality of the water,” Kiuchi says.

And while he acknowledges it’s important to maintain the flavours that enthusiasts have come to know and love, Hitachino Nest is also planning something different for the local market – a Hong Kong edition is in the works.

31 Авг. 2016

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