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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Sri Lanka. Fitch affirms Lion Brewery’s ‘Aa-(lka)’ rating; says wellplaced to recover from floods

Fitch Ratings has affirmed Lion Brewery (Ceylon) PLC’S (Lion) National Long-term Rating of ‘Aa-(lka)’ with a Stable Outlook and said the firm is well-placed to recover from the recent floods and expects its financial profile to remain consistent with its rating.

Fitch has also affirmed the National Long-term Rating of ‘Aa-(lka)’ on Lion’s outstanding senior unsecured debentures.

Fitch has maintained a Stable Outlook despite Lion’s weakening credit metrics due to the one-time disruption to production caused by floods in May 2016. Lion is Sri Lanka’s largest beer producer, with a leading domestic market share in the beer industry. Beer is the country’s second most-consumed alcoholic beverage after arrack. Lion’s credit profile is supported by its entrenched domestic brands and limited product substitution due to the high technical competence required for brewing beer in contrast to manufacturing spirits. Lion’s leading position has helped the company secure new brands and access a wide distribution network.

Fitch expects revenue to decline in the financial year to 31 March 2017 (FY17) due to higher excise duties on beer introduced in 2015, as well as lost sales due to a temporarily halt in production, as Lion’s manufacturing plant was heavily affected by Sri Lanka’s adverse weather conditions in May 2016.

However, Fitch expects beer sales to recover from FY18 onwards, supported by rising urbanisation, increasing tourist arrivals and increasing per capita income, which will help the segment regain lost market share.

“We expect Lion’s EBITDA margin to normalise to around 27 percent in the medium-term, from the high of 33 percent in FY16, mainly due to taxes on beer overtaking spirits on an equivalentalcohol basis since late 2015,” Fitch said. However, Lion’s margins should benefit in the long-term from operational efficiencies following an upgrade of its production facilities, which have sufficient capacity for the next five years.

Lion’s revenue declined 52 percent yoy in 1Q17 due to lost inventory and a temporary manufacturing halt caused by the floods.

The company is importing beer until local production recommences in late 2016 to mitigate the loss, but this is limited to its main product categories and may negatively affect margins due to the higher costs of imports. Losses on fixed-assets, stock and business interruption are covered by insurance, but the quantum of the claim or when Lion will receive payment is not yet determined.

Fitch expects Lion’s financial leverage, measured as leaseadjusted net debt/operating EBTIDAR, to weaken in FY17 due to lower profitability from business interruption. However, the company should accelerate its deleveraging from FY18, benefitting from lower capex and normalised returns, bringing its leverage ratios below Fitch’s negative triggers.

Meanwhile Fitch cautioned about the high regulatory risks faced by Lion.

Domestic producers of alcoholic beverages face high excise duties, which put legitimate alcoholic beverages outside the reach of many people. The 2015 double duty hike led to tax on strong beer overtaking the tax on hard liquor on an equivalent-alcohol basis, which we believe will slow the demand shift to beer from hard liquor.

Fitch expects further tax increases on beer to moderate, now that beer is taxed more than hard liquor.

31 Авг. 2016

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