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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Big-drinking Vietnam to wholly divest from its sought after beer assets

Vietnam's government said it will fully divest from its two biggest breweries and target to raise $2.2 billion over the next 16 months, loosening its tight grip over one of Asia's most sought-after beer markets.

The decision seeks to end years of uncertainty and government flip-flopping about how much of unlisted brewers Habeco and Sabeco the state was willing to part with. The stakes will be auctioned and both domestic and international investors can bid.

Vietnam is Asia's third-largest beer drinker by volume after China and Japan, putting it on the radar of Asian and European brewers keen to exploit changing lifestyles and one of the region's fastest rates of middle-class growth.

Deputy industry and trade minister, Do Thang Hai, said divestment in Habeco, the maker of Bia Ha Noi beer, would be completed within this year and the selloff of shares in bigger rival Sabeco, which brews Bia Saigon and 333 beers, would be finished after the firm lists in 2017.

"All domestic and foreign investors, regardless of their economic structure or sector, can join the bidding," Hai was quoted as saying by the government's news website.

The government owns 81.79 percent of Hanoi-based Habeco and Hai said it would sell 5.77 percent of the firm to Danish brewer Carlsberg, its strategic investor, which currently holds a 15.77 percent stake, while the remaining stake would be auctioned. The aim was to raise 9 trillion dong ($404 million) in total.

Top brewer Sabeco has courted most interest from big brewers, among them ThaiBev, the flagship company of Bangkok's billionaire beer magnate Charoen Sirivadhanabhakdi, who has been making major inroads into Vietnam through investments in dairy, logistics, hotels and retail.

His biggest rival, Boon Rawd Brewery, maker of Singha beer, is expected to enter the Vietnam market via Masan Group, a firm best known for making fish and chilli sauce, after it agreed a $1.1 billion strategic deal in December that included creating a Masan beer subsidiary.

Beer is the top drink in Vietnam, popular both during the daytime and at night, often in large beer gardens. Consumption last year rose 12 percent from 2014 to 3.4 billion litres, enough to fill over 1,300 Olympic-sized swimming pools.

"Investors are very interested in this news due to upbeat performance of Sabeco while local brewery market is still seeing strong growth," said Le Ha, analyst at Vietcombank Securities.

Deputy minister Hai said of the government's nearly 90 percent stake in Sabeco, 53.59 percent will be sold this year to raise 24 trillion dong. The remaining 36 percent would go on sale for 16 trillion dong in 2017 when it lists on a stock market, some eight years after its initial public offering. ($1=22,300 dong)

1 Сен. 2016

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