The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Hite Jinro to use Vietnam as gateway to up presence in Southeast Asia
“We will develop tailored marketing solutions and strengthen our sales network to win the hearts and minds of the Vietnamese consumers with our main products Jinro soju and Hite beer,” the company’s chief executive officer Kim In-kyu said at a ceremony held to announce its future vision in Hanoi, Vietnam on August 29.
The company is targeting Vietnam where the Korean pop culture is immensely popular and consumers have stomach for strong liquor. It has launched Chamisul Classic soju that contains 19.9 percent alcohol and has a shrink-cap exclusively for the market. Soju is a clear, distilled spirit with high alcohol content, typically made from rice or barley, that is the most consumed alcohol beverage in Korea.
The company aims to increase its share from the current 1 percent to 7 percent by 2020 in the Vietnamese distilled liquor market that has grown more than 17 percent over the past five years.
As part of product placement marketing, the company’s Jinro 24 and Chamisul soju will appear in a drama titled Forever Young 2 that was co-produced by Korea and Vietnam and will be aired on Vietnam Television (VTV) starting next month.
For promotion, the company also launched a girl group named Jinro Gril Group (JRGG) in partnership with Thailand’s Boon Rawd Brewery Co. last year in order to raise brand awareness through the group’s songs. It plans to set up a so-called antenna shop to promote and expand sales of its products and start TV commercials in Cambodia.
With a rising popularity of Korea’s unique soju and beer cocktail called ‘Somac’, it also seeks to raise its beer sales in the overseas markets by carrying out various promotional activities such as opening of Somac cocktail bars and issuing Somac licenses.
Hite Jinro is expected to achieve $17.05 million in exports this year, up 31.6 percent from last year. Its exports have been growing at a double-digit rate every year since 2011.
5 Сен. 2016