Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Despite shorter sales window, TASMAC does brisk business
The recent decision of Tamil Nadu State Marketing Corporation Ltd (TASMAC) to curtail the working hours of its outlets has had no impact on sales, inquiries reveal. TASMAC, a government-owned company, has a monopoly over wholesale and retail vending of liquor in the State.
For instance, at TASMAC’s outlet in Guindy, the sales have been consistent despite reduced operating hours. The salesman on duty, wishing anonymity said, “There was a slight dip during the first week when the government curtailed the operating hours. But it was not a drastic dip, just 2-3 per cent. Now, its sales as usual,” he said. This outlet churns out revenues of between Rs. 1.8 lakh and Rs 2.10 lakh on a weekday, which goes up by 10 per cent during weekends.
A Manager at an outlet in Anna Nagar concurred. “People stand in queue by 11 am and when the shop opens at 12 pm, there is a huge crowd in front of the counters.” The TASMAC outlet at Chintadripet market saw its sales fall by 20 per cent in June. But the staff there said that sales have stabilised and the per day revenue is anywhere between Rs. 2 lakh and Rs. 2.2 lakh. “Our consumers are people who work in market areas. These people are now purchasing liquor the previous night and stocking them,” said the salesmen at this outlet.
Staff manning twenty TASMAC shops at prime locations in Chennai including T. Nagar, Egmore and Anna Salai echoed the same views.
‘Sales figures under audit’
When asked for sales figures after the change in working hours and winding up of 500 retail vending shops, TASMAC, in reply to an RTI query filed by The Hindu, said, “The details are under audit.” To another query on revenue details of the 500 shops that downed shutters, TASMAC said, “Shop-wise revenue details are not maintained separately in our records.” The Managing Director of TASMAC did not respond to calls and text messages.
Another senior TASMAC official said that data is available only till May 2016. “If you need more information, the Minister is the right person,” he said.
A union member said that earlier, sales data was made available on a day-to-day basis, but for the last two months, the figures are being kept under wraps. “Unless the statistics are revealed, one cannot say whether the cutting down of time has really helped,” the union member added. As on July 31, 2016, TASMAC had 6,195 outlets functioning across Tamil Nadu.
7 Сен. 2016