Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The move to Shanghai is bearing fruit
“For the further development of this event, the move to Shanghai was important. A large part of the Chinese beverages industry is based here in Southeast China, and we are confident that this will give us even better integration with the market,” explained Markus Kosak, Exhibition Director with responsibility for the international trade fairs of drinktec worldwide.
Thanks to the improved infrastructure at the SNIEC, CBB offers exhibitors the perfect platform for showcasing their latest technologies and products for the Asian beverages industry. In addition, this year the exhibitors and visitors benefit from a significantly expanded range of services, developed in close collaboration with our Chinese partner, the Beijing Zhongquing Heli International Exhibition Group (Heli). In particular the online range of services has expanded. For example, exhibitors now have the opportunity of presenting themselves to the trade audience ahead of the show in the newly designed online catalog. Using the online exhibitor catalog, all participants can now plan their schedule at the fair more conveniently and efficiently. And visitors can already register online for the event. With the registration code sent via a link, visitors can pick up their visitor badge quickly and easily on-site at the pre-registration counter.
Informative supporting program rounds off CBB 2016
Attendees at CBB 2016 can look forward to an exceptional program of correlative activities and events, organized by our partner Heli. Presented in this program are sector solutions that are tailored to the needs of the Chinese market. Also featured, for the first time, is the Craft Beer Corner, the Liquid Food Industry Cleaning & Technology Forum and the Food & Beverage Equipment and Engineering Summit. All these events are an excellent opportunity for finding out about the latest trends and developments in the market.
Craft Beer Corner
Craft beer is big in China, too. And, with the premiere of the Craft Beer Corner, this trend is now being incorporated into CBB. On all four days of CBB, visitors can gather information from the exhibitors at the Craft beer Corner on the latest technologies and equipment for brewing. In the Craft Beer Forum experts will be giving lectures on “Craft beer technology and processes”, “Craft beer equipment” and “Craft beer raw materials”. Another highlight is the Craft Beer Tasting Area, the place to go to try out and evaluate the newest types of beer.
As well as the Craft Beer Corner, CBB is also offering a range of other events in its supporting program.
Liquid Food Industry Cleaning & Technology Forum
On October 11, from 13:00 to 16:30, the 2nd Liquid Food Industry Cleaning & Technology Forum will take place. Presented at this forum will be new concepts, new technologies and the latest trends in the production and cleaning of liquid food. The forum is being organized by the Industrial & Institutional Cleaning Committee of China Cleaning Industry Association.
Food & Beverage Equipment and Engineering Summit
Also being held for the second time, is the Food & Beverage Equipment and Engineering Summit, on October 12 and 13. The summit focuses on intelligent solutions for beverage and liquid food production. On the first day attendees can find out about “Advanced Processing Technology and Packaging Solutions for Liquid Food”. And on the second day the subject under review is: “Automation makes the Liquid Food into a New Era” (The 5th Control Engineers Summit (CES)). The summit is organized by the Asia Food Journal.
For all the key information about CHINA BREW CHINA BEVERAGE 2016 and for application documents for companies wishing to exhibit, go to: http://www.drinktec.com/messe/messenetzwerk/china-brew-china-beverage/.
For impressions of the last CHINA BREW CHINA BEVERAGE, which took place in October 2014, take a look at the image film and the picture gallery on the show´s website: www.chinabrew-beverage.com/english/news/video_pic.
For further information, including on the program of supporting events at CHINA BREW CHINA BEVERAGE, go to: http://www.chinabrew-beverage.com/english/
About CHINA BREW CHINA BEVERAGE
CHINA BREW CHINA BEVERAGE (CBB), the "International Brew & Beverage Processing Technology and Equipment Exhibition for China", has taken place every two years in Beijing. It is the most important event for the sector in China and across Asia. The organizer of CHINA BREW CHINA BEVERAGE is the Beijing Zhongqing Heli Machinery Equipment Co. Since August 2011 Messe München International has been a coorganizer of CBB. In this role it, together with its subsidiary MMI Shanghai, is the contact and contracting partner for all the international, non-Chinese exhibitors at CBB. The last CBB in 2014 attracted 708 exhibitors from 22 countries. In total 52,063 participants attended this four-day event. The next CBB takes place from October 11 to 14, 2016 at the Shanghai New International Exhibition Centre in Shanghai.
7 Сен. 2016