Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Thai Beverage Public Company Limited Joins In The Race To Capture Vietnam’s Beer Market
According to a news report, the government of Vietnam is planning to sell its 89.59% stake in the country’s largest brewery, Saigon Beer Alcohol Beverage Corp (Sabeco). Sabeco is estimated to own about 40% of the local beer market. The deal could be worth up to US$1.8 billion and Thai Beverage has signed up as a bidder for the auction.
Beer consumption in Vietnam is growing fast, having grown 40% from 2010 to 2015. It is also expected to be the largest beer market in the region, with about 68.7 million people in the country above the drinking age.
Therefore, this means that interest for Sabeco are not lacking. Other interested bidders for the stake includes major breweries such as Asahi Group, Heineken NV, Anheuser-Busch InBev, Kirin Holdings and even Thai Beverage’s main competitor, Boon Rawd Brewery.
Thai Beverage has also indicated that it has strong enough financials to fund future acquisitions. The company has a total debt to equity of 34.4% and an interest coverage ratio of 22.4 times based on its latest result.
It is too early to know if Thai Beverage has a chance to win the bid for Sabeco. But given the strong competition in the auction, it seems the race is on to be the beer giant of Southeast Asia. Vietnam is the crown jewel of the industry in this region.
9 Сен. 2016