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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Thai Beverage Public Company Limited Joins In The Race To Capture Vietnam’s Beer Market

Thai Beverage Public Company Limited (SGX: Y92) has an ambitious target of having more than 50% of its revenue coming from outside of Thailand by the year 2020. Currently, the company generates more than 90% of its revenue within Thailand. However, now it seems that the company might be able to move closer to its target as that opportunity is opening up in Vietnam.


According to a news report, the government of Vietnam is planning to sell its 89.59% stake in the country’s largest brewery, Saigon Beer Alcohol Beverage Corp (Sabeco). Sabeco is estimated to own about 40% of the local beer market. The deal could be worth up to US$1.8 billion and Thai Beverage has signed up as a bidder for the auction.

Beer consumption in Vietnam is growing fast, having grown 40% from 2010 to 2015. It is also expected to be the largest beer market in the region, with about 68.7 million people in the country above the drinking age.

Therefore, this means that interest for Sabeco are not lacking. Other interested bidders for the stake includes major breweries such as Asahi Group, Heineken NV, Anheuser-Busch InBev, Kirin Holdings and even Thai Beverage’s main competitor, Boon Rawd Brewery.

Thai Beverage has also indicated that it has strong enough financials to fund future acquisitions. The company has a total debt to equity of 34.4% and an interest coverage ratio of 22.4 times based on its latest result.

Foolish Summary

It is too early to know if Thai Beverage has a chance to win the bid for Sabeco. But given the strong competition in the auction, it seems the race is on to be the beer giant of Southeast Asia. Vietnam is the crown jewel of the industry in this region.

9 Сен. 2016



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