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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam. Saigon Beer Can Quench Asahi’s Thirst

Who's in pole position to buy a stake in Vietnam's biggest brewer?

AB InBev and SABMiller, Heineken, Asahi, Kirin, ThaiBev and Singha Asia have all registered to bid for stakes in state-owned Sabeco, maker of Saigon Beer and 333. With a price tag of at least $1.8 billion and a government facing a ballooning budget deficit, interested parties don't need to beat down the door.

"The government wants to sell its stake as soon as possible," Sabeco CEO Le Hong Xanh told Bloomberg News. "All we care about is who will pay the most."

Speedy Progress

Vietnam had one of the world's fastest rates of growth in GDP per capita during 2015


Vietnam has real attractions for brewers, whose revenue tends to be linked to the size and wealth of a country's key beer-drinking demographic, its working-age population.

The Southeast Asian nation was one of the world's 10 fastest-growing economies in 2015, and its demographic statistics are even more attractive. By 2030, it's likely to add about five million people between the ages of 15 and 64, giving it a bigger working-age population than Japan:

My Generation

Vietnam's working-age population will overtake Japan's by 2030


Japan is the player to watch in this contest. Most brewers based in rich countries with stagnant local demographics have worked hard in recent decades to give themselves global reach, but Japan's local heroes have fallen behind. Asahi makes 86 percent of its revenue at home, followed by Sapporo at 82 percent and Kirin at 65 percent.

Drinking at Home

Domestic sales make up a bigger share of revenue at Asahi than at any other big rich-country brewer


2016-09-09_10h56_11It's Asahi that most needs a deal of this sort. Kirin has already struck alliances with Tsingtao and the Philippines' San Miguel in Asia, and it owns Brazil's second-biggest brewer, the former Schincariol. Asahi's biggest deal to date, an acquisition of AB InBev's Peroni and Grolsch brands in Europe, makes much less sense.

Vietnam's government doesn't look to be asking an excessive amount for its 90 percent stake, either. Sabeco has a 40 percent share of the local market, but the $1.8 billion value the state has put on the business is only 11 times forecast 2016 net income of 3.76 trillion dong ($169 million). That's a steal relative to the median 40 times net income multiple in 17 brewery deals worldwide over the past five years.


Analysts expect Asahi to generate 214 billion yen ($2.1 billion) of free cash flow by the end of 2018, so it certainly has the money to make an acquisition. Its problem is slow top-line growth: After seeing revenue climb 27 percent in the four years through 2015, forecasts show a 4.1 percent increase in the same period to 2019.

Vietnam is still something of a frontier market, and Asahi's overseas forays haven't always ended happily. But in this instance it shouldn't be put off by the substantial lineup of interested players. There may be a crush at the bar, but Asahi is a company badly in need of refreshment.

9 Сен. 2016



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