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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Onam brings more cheers to Bevco

The Kerala State Beverages Corporation (Bevco) saw a steep increase of around 16 per cent in its liquor sales during the Onam season as compared to last year.


The government-owned enterprise sold liquor costing Rs. 409.55 crore during the eight-day run-up to Wednesday, Thiruvonam day.

The sales registered an increase of 15.99 per cent over the last year’s sale of Rs.353.08 crore during the period, according to official statistics.

On Uthradom day (Tuesday), Bevco registered sales of Rs.58.01 crore, a significant increase from Rs. 52.89 crore on the corresponding day during the previous year. Although the final tally is yet to be ascertained, initial estimates show the sales on Wednesday to be Rs.38.86 crore, a marginal increase when compared Rs.38.18 crore earned by Bevco on Thiruvonam day of 2015.

The total sales during this month till September 14 stood at roughly Rs.571 crore.

The upward trend in liquor sales is despite the number of retail outlets of the Bevco being brought down to 270 from 305 over the last one year.

Bevco managing director H. Venkatesh told The Hindu that the increase could be attributed to the rise in the number of self-service premium liquor outlets numbering around 25, among other factors. He, however, refused to comment on whether the ban imposed on serving liquor in hotels, except five-star establishments, has had any effect on the sales through Bevco outlets.

While the statistics may not reflect the exact level of liquor consumption in the State, it appears to be a better approximation of the scenario post the curbs on liquor sale.

With the implementation of the restrictions, the high volume of ‘seconds’ liquor (for which excise duty is not paid) is also supposed to have come down.

16 Сен. 2016



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