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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Onam brings more cheers to Bevco

The Kerala State Beverages Corporation (Bevco) saw a steep increase of around 16 per cent in its liquor sales during the Onam season as compared to last year.

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The government-owned enterprise sold liquor costing Rs. 409.55 crore during the eight-day run-up to Wednesday, Thiruvonam day.

The sales registered an increase of 15.99 per cent over the last year’s sale of Rs.353.08 crore during the period, according to official statistics.

On Uthradom day (Tuesday), Bevco registered sales of Rs.58.01 crore, a significant increase from Rs. 52.89 crore on the corresponding day during the previous year. Although the final tally is yet to be ascertained, initial estimates show the sales on Wednesday to be Rs.38.86 crore, a marginal increase when compared Rs.38.18 crore earned by Bevco on Thiruvonam day of 2015.

The total sales during this month till September 14 stood at roughly Rs.571 crore.

The upward trend in liquor sales is despite the number of retail outlets of the Bevco being brought down to 270 from 305 over the last one year.

Bevco managing director H. Venkatesh told The Hindu that the increase could be attributed to the rise in the number of self-service premium liquor outlets numbering around 25, among other factors. He, however, refused to comment on whether the ban imposed on serving liquor in hotels, except five-star establishments, has had any effect on the sales through Bevco outlets.

While the statistics may not reflect the exact level of liquor consumption in the State, it appears to be a better approximation of the scenario post the curbs on liquor sale.

With the implementation of the restrictions, the high volume of ‘seconds’ liquor (for which excise duty is not paid) is also supposed to have come down.

16 Сен. 2016

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