Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Vietnam. Habeco sees revenue fall despite Obama visit
Analysts then predicted that the move by the most powerful man in the world would help Habeco beer sell like hotcakes. But the company has unexpectedly reported decreased revenue in the first six months of the year.
The audited financial report showed that revenue from sales and services in the first half of the year was VND4.049 trillion, a decrease of VND610 billion, or 13 percent, compared with the same period last year.
Habeco’s revenue still fell considerably despite branding campaigns. The brewery reportedly allocated avbig budget for sales and advertisements.
In the first six months of the year, it spent VND110 billion on ads and promotion campaigns, an increase of VND32.6 billion, or 42 percent, compared with the same period of last year. The spending was the main reason behind Habeco’s higher sales cost, about VND464 billion.
The higher sales cost and lower sales have led to Habeco’s profit decrease. Its post-tax profit in the first six months of the year was VND320 billion, down by VND220 billion, or 41 percent compared with 2015’s first six months.
The corporate management cost increased from VND182 billion to VND226 billion.
Financial experts, after analyzing Habeco’s financial report, have pointed out a problem that even though Habeco’s has big amounts of cash, it still had to borrow money from banks.
The company’s total debts reached VND1.24 trillion by the end of the first half of the year, accounting for 53.5 percent of stockholder equity.
Habeco’s biggest creditor is VIB Bank which lent VND356.6 billion. The other lenders include Vietcombank (VND244 billion) and Standard Chartered VND179 billion.
With the loans, Habeco had to pay VND37 billion in interest in the first half of the year.
The State Audit has released a decision forcing Habeco to pay tax arrears of VND920 billion in luxury tax.
Habeco has sent a petition to the Ministry of Industry and Trade, saying that the decision is unreasonable.
After Obama had dinner at Huong Lien bun cha Shop and drank Bia Ha Noi on May 23, the first day of his visit to Vietnam, both brands appeared many times on mass media. Bia Ha Noi was even mentioned in Obama’s speech the next morning.
16 Сен. 2016