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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Budweiser India assigns PR mandate to GolinOpinion

The mandate is to build a strategic communication framework in India by establishing the brand’s core values that define it globally.

budweiser-golinopinion

Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate. GolinOpinion is the PR division of the MullenLowe Lintas Group and is a joint venture with Golin. It is India’s premier communications consultancy servicing clients across segments such as consumer, travel and hospitality, financial services, infrastructure and real estate, media and entertainment and more.

The mandate for GolinOpinion is to build a strategic communication framework for Budweiser in India by establishing the brand’s core values that define it globally. GolinOpinion will also be responsible for leveraging Budweiser’s brand positioning as the leader in creating authentic experiences for their consumers; whether being through shaping music culture in the country or by simply elevating their beer experience on-site. This will be done with an integrated approach using GolinOpinion’s brand relevance process across both on and offline platforms.

kartikeya-sharmaKartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, said, “We are glad to associate with GolinOpinion as our PR partner. Their strong portfolio of brands, experience in this vertical and thorough understanding of our brand and our market requirements gave us the confidence to award them this mandate. Budweiser is recognised as the leading beer brand in the world and is known for elevating the consumer’s experience that goes beyond just the product. GolinOpinion came to us with a PR strategy that showed depth of strategic thought and creativity that was completely in sync with our goals for the brand in India.”
ameer-ismailAmeer Ismail, Executive Director, GolinOpinion & dCell, MullenLowe Lintas Group said, “Budweiser is one of the most iconic beer brands in the world and we are delighted to partner with them. The management team has a very clear vision for the brand in India and we presented them with a distinctive PR approach, which will support help the brand consolidate leadership in the category.”

In India, GolinOpinion works using a g4 model, which is one of the most innovative steps in the PR and communications industry today. This model has four integrated communities of experts that deliver the deepest insights, boldest ideas, broadest consumer engagement and real-time relevance for clients instead of the traditional PR servicing managers who are more generalist in their approach. Additionally, The Bridge is a service offering from GolinOpinion that helps brands incorporate real time insights into their communication mix and create 24×7 meaningful engagement with their stakeholders.

30 Сен. 2016

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