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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

SABMiller India Ltd again in the red, but the losses are decreasing

The fiscal year 2015-16 was a positive year for the beer industry with a return to volume growth despite regulatory issues. SABMiller India was able to grow sales revenue by circa 5% in the face of an increasingly competitive market place re-affirming again the strength of its brands.

According to Report income increased from approximately 292.78 to 316.43 million dollars (+7.6%) (performance in INR see on pic.). The company's expenses also increased, but at a slower pace (+3.7%). Such dynamics had favorable impact on the financial result. Despite the fact that the company remains in the red, the loss decreased from approximately 19.2 to 7.12 million dollars (or 62.8%).



During the last fiscal year SABMiller India Ltd was making improvements of design of some brands and launched new sorts.

For example, SABMiller launched Haywards 5000 BOLD, a premium strong beer extension of their leading mainstream brand Haywards 5000 in six states.

In December 2015, Knock Out was renovated with superior packaging and new communication in their core states of Karnataka, Maharashtra, Telangana and Andhra Pradesh.

In March 2016, Foster’s was re-launched in states of Karnataka, Maharashtra and Haryana. The new pack comes in new bottle design with a thermo-chromatic label.

Miller franchise in the worth more segment continues to grow at more than 90% for the past two years in a row and is the fastest growing premium Beer brand in the Indian beer industry.

Continuing the good progress, company has made on cost containment in previous years and also managed to restrict inflation on the cost of goods sold to well below inflation.

During the year 2015-16 SABMiller has commissioned “Zero Liquid Discharge” projects in four of breweries thereby reducing water consumption by 10% for every litre of water used for every litre of beer manufactured basis over previous year.

5 Окт. 2016



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