Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Vietnam. Asahi, Kirin may fight over Vietnam brewer Sabeco
The Vietnamese government holds an 89.6% interest in Sabeco, as well as 82% of Hanoi Beer Alcohol Beverage, or Habeco. Together, the two breweries control roughly 60% of the country's beer market.
As a part of its state-enterprise reform efforts, the government aims to unload its entire holdings in the two by the end of 2017. A 53.6% interest in Sabeco, to be divested by the end of the year, will be sold off first.
Vietnam, a nation of 90 million people with growing beer consumption, is one of the few promising beer markets in the world today. For this reason, many major foreign breweries are showing interest in the planned sale of the Sabeco stake, which is predicted to raise around 200 billion yen ($1.93 billion).
Facing a shrinking domestic market, Asahi and Kirin have stepped up expansion of overseas operations. Kirin's foreign business strategy focuses on Asia. In line with this, the company acquired Myanmar Brewery, the Southeast Asian country's No. 1 beer maker, last year.
Asahi is seeking a broader market presence. It is considering purchasing a beer business covering five East European countries from the U.K.'s SABMiller, which itself was bought by world leader Anheuser-Busch InBev this month. The price tag for the East European operations, currently estimated at about 500 billion yen, could go higher if a bidding war erupts.
20 Окт. 2016