The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam. Asahi, Kirin may fight over Vietnam brewer Sabeco
The Vietnamese government holds an 89.6% interest in Sabeco, as well as 82% of Hanoi Beer Alcohol Beverage, or Habeco. Together, the two breweries control roughly 60% of the country's beer market.
As a part of its state-enterprise reform efforts, the government aims to unload its entire holdings in the two by the end of 2017. A 53.6% interest in Sabeco, to be divested by the end of the year, will be sold off first.
Vietnam, a nation of 90 million people with growing beer consumption, is one of the few promising beer markets in the world today. For this reason, many major foreign breweries are showing interest in the planned sale of the Sabeco stake, which is predicted to raise around 200 billion yen ($1.93 billion).
Facing a shrinking domestic market, Asahi and Kirin have stepped up expansion of overseas operations. Kirin's foreign business strategy focuses on Asia. In line with this, the company acquired Myanmar Brewery, the Southeast Asian country's No. 1 beer maker, last year.
Asahi is seeking a broader market presence. It is considering purchasing a beer business covering five East European countries from the U.K.'s SABMiller, which itself was bought by world leader Anheuser-Busch InBev this month. The price tag for the East European operations, currently estimated at about 500 billion yen, could go higher if a bidding war erupts.
20 Окт. 2016