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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam. Asahi, Kirin may fight over Vietnam brewer Sabeco

Japan's Asahi Group Holdings and Kirin Holdings are considering bidding for shares of Vietnamese state-owned brewer Saigon Beer Alcohol Beverage, in an auction that could come as soon as next month.

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The Vietnamese government holds an 89.6% interest in Sabeco, as well as 82% of Hanoi Beer Alcohol Beverage, or Habeco. Together, the two breweries control roughly 60% of the country's beer market.

As a part of its state-enterprise reform efforts, the government aims to unload its entire holdings in the two by the end of 2017. A 53.6% interest in Sabeco, to be divested by the end of the year, will be sold off first.

Vietnam, a nation of 90 million people with growing beer consumption, is one of the few promising beer markets in the world today. For this reason, many major foreign breweries are showing interest in the planned sale of the Sabeco stake, which is predicted to raise around 200 billion yen ($1.93 billion).

Facing a shrinking domestic market, Asahi and Kirin have stepped up expansion of overseas operations. Kirin's foreign business strategy focuses on Asia. In line with this, the company acquired Myanmar Brewery, the Southeast Asian country's No. 1 beer maker, last year.

Asahi is seeking a broader market presence. It is considering purchasing a beer business covering five East European countries from the U.K.'s SABMiller, which itself was bought by world leader Anheuser-Busch InBev this month. The price tag for the East European operations, currently estimated at about 500 billion yen, could go higher if a bidding war erupts.

20 Окт. 2016

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