Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Drink technology India on course to be a record breaker!
This comes on the back of an increase in space ahead of the last event in 2014. dti, the national and international Who´s Who of the beverage and liquid food sector, will be gathering in the Bombay Convention & Exhibition Centre in Mumbai between December 15 and 27, 2016, on a new total of over 7,000 square meters of exhibition space (gross, cf. 2014: 4,500 square meters). The visitors to dti are coming to review sector solutions tailored to the specifics of the Indian market and to benefit from a unique program of supporting events.
On over 7,000 square meters of exhibition space, the visitors to dti 2016 can gather information on all the latest developments from the most important companies in the sector. As well as the classic areas relevant to the beverage industry, the now expanded section on milk and dairy as well as liquid food technology is contributing strongly to the high level of bookings in the hall: “Currently India is the world´s biggest producer of dairy products, and the forecasts are for further growth (up to +28% by 2018) in the coming years,” explained Markus Kosak, Exhibition Director of drink technology India. “The aim of the event in 2016 is for the first time to offer a platform that covers the entire process chain in milk and dairy processing, in order to do justice to the growing market in India,” Kosak added.
Added value for visitors to dti also comes from the high-caliber supporting program that accompanies the exhibition; it features an Exhibitor Forum and Round Table Talks. This combination of trade fair and forums program is unique in India.
The Exhibitor Forum at dti is a knowledge platform that focuses on the challenges and needs of the Indian market. The themes are chosen in close collaboration with the industry partners in India, to ensure relevance and added value for the visitors. In 2016 the forum will provide information on the following trade themes:
Innovative equipment for bottle manufacturing processes
Preform and closure manufacturing – lightweight vs. stability vs. design
India’s beverage, beer and spirits industry – trends and technologies in
manufacturing and packaging
Milk and dairy in India – processing, packaging and product trends
New developments in beverage flavors and ingredients
Round Table Talks
In addition to the Exhibitor Forum dti is also putting on the Round Table Talks as an additional platform to discuss the future of the beverage and liquid food industry in India. The panel discussion supplements the
Exhibitor Forum and delivers the content necessary for evaluating the future prospects of the Indian market. Under the main theme of “Beverage manufacturing, food processing and product packaging in India: lifestyle, trends, challenges and future concepts” the following topics will be covered:
Liquid food and beverage safety in India
Ensuring broad appeal for India´s young and older people
Packaging for India’s rural market (small quantities at lower cost to
attract the large rural population)
Manufacturing possibilities for India´s (future) markets of milk and dairy
Different processing and packaging requirements for various climates
The challenges of transport over large distances
In 2016 drink technology India is again taking place in conjunction with PackTech India. New this year is that these two events are being supplemented by FoodPex India, which rounds off the spectrum of themes relevant to this sector. The exhibitor-registration documents for these three trade fairs, all of which take place concurrently in the Bombay Convention & Exhibition Centre in Mumbai between December 15 and 17, 2016, are now available at: www.drinktechnology-india.com, www.packtech-india.com and www.foodpex-india.com.
About PackTech India, drink technology India and FoodPex India
The trade fair trio on the Indian subcontinent comprises PackTech India, drink technology India and FoodPex India. It brings together the expertise of Messe Düsseldorf and Messe München as the organisers of their respective leading trade fairs in the packaging sector and the related processing industry – interpack (Messe Düsseldorf) and drinktec for the beverage and liquid food industry (Messe München). Like their parent trade fairs in Germany, the three events map the entire process chains in their industries, yet with the focus on the Indian market. From 2016 FoodPex India will be added to the existing trade fairs, PackTech India (packaging, packaging materials/packaging means/packaging production, packaging technology and packaging printing) and drink technology India (processing and bottling of beverages and the entire liquid food chain, including all milk products, oils and fats). FoodPex India features solutions for the processing and packaging of food of all kind. The trade fair trio will be held at the Bombay Convention & Exhibition Centre in Mumbai from 15 to 17 December 2016. The conceptual sponsor of the three trade fairs is the German Machinery & Plant Manufacturers' Association (VDMA). Other partners of PackTech India and FoodPex India are the Institute of Packaging Machinery Manufacturers of India (IPMMI) in Mumbai and the Indian Flexible Packaging & Folding Carton Manufacturers’ Association (IFCA).
drink technology India
Messe München GmbH
Tel. +49 (0)89 949-21484
21 Окт. 2016