Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Press releases about BrauBeviale
- Craft Beer Corner showing a diversity of craft beers
- Enjoyment and passion the focal point
Enjoyment all the way – neutral and without selling pressure
What makes the Craft Beer Corner so special? Enjoying the diversity of the beers, totally free of any official assessment and sales pressure, and the open discussion with beer enthusiasts, brewing artists and all those who appreciate a good craft beer. That, according to Artmann, is the difference to the many Craft Beer Festivals up and down the country. The fact that the beers in the Craft Beer Corner are only presented by neutral beer sommeliers and not by breweries, is also appreciated by David Hertl, who at the age of 26, is one of the youngest beer sommeliers in Germany and an aspiring wine sommelier. This year, Hertl will be tasting particularly high hop-content beers and is already looking forward to perhaps once again getting to know new flavours as well. “Last year, I discovered an Italian Pale Ale with black truffle, which I was so impressed with that I had to brew it myself”, says Hertl recalling the occasion, the trained malt master and master brewer who lives in the Franconian key field, between Nuremberg and Würzburg.
Hand-labelled marshmallow stout and pumpkin beer
Each year, in his brewing facility, he produces 44 varieties, in each case only 300 stoneware bottles, which are hand-labelled by his mother Vroni. From the wheat double bock to Black India Pale Ale (IPA), from marshmallow stout to pumpkin beer. This year, he is looking ahead to the Craft Beer Corner with particular excitement. For the first time, he has namely submitted a beer himself, which will be tasted at the specialties theme bar. Not by himself, of course. “This is an ancient German beer style, a “Sauerbier” (sour beer) with salt and coriander, the so-called “Gose”, which was brewed in the early Middle Ages. I have added cucumber to the original recipe and I'm already very eager to see how it is received by the guests in the Craft Beer Corner”, said the amiable young brewer. In order to brew this craft beer and not infringe the German Purity Law, he travelled especially to Prague and then re-imported the beer back into Germany.
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Origins of the craft beer movement
Creative beer culture is not only setting the trend in Germany, but also worldwide. Creative beer culture started in the USA in the 1980s. According to a study conducted by US bio-chemical company Alltech, there are currently already 10,000 craft breweries throughout the world. Germany is currently in the top 10 countries, in eighth place, behind the USA, Great Britain, France, Italy, Russia, Canada and Switzerland. An increasing number of consumers in Germany are looking for more diverse beer-flavour experiences, with a preference for beers brewed by regional producers using natural ingredients. A survey conducted by the global market research institute Mintel revealed that in 2012 only one percent of beers in Germany was accounted for by the craft beer sector, in 2016 the figure has already risen to 20 percent, in other words one in every five new beers in Germany. Tendency rising.
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Craft Beer Cornermeeting point
The Craft Beer Corner at BrauBeviale in Hall 9 is a popular meeting place for restaurateurs/caterers, retailers, brewers, beer sommeliers and all those who are interested in craft beer with special flavours. Each day, from 10:30, under the instructions of trained beer sommeliers, for example the current German champion Markus Seiler, visitors can taste over 250 different beers from 20 countries at six theme bars. Participation in the tasting sessions is included in the admission charge for BrauBeviale. Also featured here are among others exotic brews such as “will decide later”, Smoky Melon, Killer Cucumber Ale, Mala Vida, Schokobär, Gipfelglück, Franconian Black or – for those that like it a little more classic – Weiherer Weizenbräu, Beurer Urtrunk or Bavarian Craft Bock. Premium spirits such as gins, whiskeys, vodkas, rum or brandies, mainly from smaller producers, will also be available for tasting. A new feature is the craft sessions held in a lecture room in the Craft Beer Corner. Themes include among others Food-Pairing – which beer is suited for which food? - as well as off-flavours in beer. Further information available at www.braubeviale.de
26 Окт. 2016