The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
For the first time parallel to drinktec 2017 in Munich: PRO FachHANDEL
PRO FachHANDEL, the specialist and order trade fair for the entire German beverage and convenience trade, will be held in Munich for the first time in 2017. It will take place on September 14 and 15 parallel to drinktec (September 11–15, 2017), the world's leading trade fair for the beverage and liquid food industry.
The event will occupy Hall B0 and the foyer of ICM on the trade fair grounds in Munich. Collaboration with PRO FachHANDEL perfectly complements the offer of drinktec, which consequently addresses the complete German beverage trade sector and reaches the visitor target groups important for this industry.
The collaboration between drinktec in Munich and PRO FachHANDEL is a win-win situation for both partners. The synergies of the two events will be combined for the benefit of visitors and exhibitors in Munich. drinktec will benefit from the fact that there will be an increase in trade fair visitors from the target group of “specialist dealers” thanks to PRO FachHANDEL. Conversely, drinktec will provide PRO FachHANDEL with the opportunity to establish itself as a platform for the beverage trade internationally and develop further.
Petra Westphal, Project Manager of drinktec, is delighted: “We are very happy that the organizer GES eG of PRO FachHANDEL has decided to attach this important event to drinktec. Thanks to the partnership concluded, a platform for beverage manufacturers will take place parallel and in close proximity to drinktec where you can meet the necessary trading partners for the entry into the German market. With that, we are fulfilling a request of the international beverage industry and also have the possibility together with PRO FachHANDEL to address European specialist dealers.”
Alexander Berger, CEO of GES and responsible for the organization of PRO FachHANDEL considers the conditions ideal: “We very pleased to have the opportunity to carry out this exciting and promising project together with Messe München. The trade fair platform is becoming even more attractive for visitors and exhibitors from the complete retail industry with the collaboration. PRO FachHANDEL with its special areas of Newcomer Market and Beer Live fits perfectly in the supporting program of drinktec.”
As a driving force in the industry, world premieres, innovations and solutions for the beverage and liquid food industry are shown in Munich every four years. The range of drinktec exhibitors covers the entire process chain in the industry. Interesting especially for companies: the latest logistics solutions, the topic of process automation and digital control as well as current trends in ingredients and drink concepts. The areas of product safety & product quality, energy and resource efficiency as well as packaging & packaging materials provide interesting aspects for companies. drinktec is the platform for obtaining information about trends and innovations that the industry is dealing with and will deal with in the future.
31 Окт. 2016