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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

For the first time parallel to drinktec 2017 in Munich: PRO FachHANDEL


PRO FachHANDEL, the specialist and order trade fair for the entire German beverage and convenience trade, will be held in Munich for the first time in 2017. It will take place on September 14 and 15 parallel to drinktec (September 11–15, 2017), the world's leading trade fair for the beverage and liquid food industry.
The event will occupy Hall B0 and the foyer of ICM on the trade fair grounds in Munich. Collaboration with PRO FachHANDEL perfectly complements the offer of drinktec, which consequently addresses the complete German beverage trade sector and reaches the visitor target groups important for this industry.

The collaboration between drinktec in Munich and PRO FachHANDEL is a win-win situation for both partners. The synergies of the two events will be combined for the benefit of visitors and exhibitors in Munich. drinktec will benefit from the fact that there will be an increase in trade fair visitors from the target group of “specialist dealers” thanks to PRO FachHANDEL. Conversely, drinktec will provide PRO FachHANDEL with the opportunity to establish itself as a platform for the beverage trade internationally and develop further.

Petra Westphal, Project Manager of drinktec, is delighted: “We are very happy that the organizer GES eG of PRO FachHANDEL has decided to attach this important event to drinktec. Thanks to the partnership concluded, a platform for beverage manufacturers will take place parallel and in close proximity to drinktec where you can meet the necessary trading partners for the entry into the German market. With that, we are fulfilling a request of the international beverage industry and also have the possibility together with PRO FachHANDEL to address European specialist dealers.”

Alexander Berger, CEO of GES and responsible for the organization of PRO FachHANDEL considers the conditions ideal: “We very pleased to have the opportunity to carry out this exciting and promising project together with Messe München. The trade fair platform is becoming even more attractive for visitors and exhibitors from the complete retail industry with the collaboration. PRO FachHANDEL with its special areas of Newcomer Market and Beer Live fits perfectly in the supporting program of drinktec.”

As a driving force in the industry, world premieres, innovations and solutions for the beverage and liquid food industry are shown in Munich every four years. The range of drinktec exhibitors covers the entire process chain in the industry. Interesting especially for companies: the latest logistics solutions, the topic of process automation and digital control as well as current trends in ingredients and drink concepts. The areas of product safety & product quality, energy and resource efficiency as well as packaging & packaging materials provide interesting aspects for companies. drinktec is the platform for obtaining information about trends and innovations that the industry is dealing with and will deal with in the future.

31 Окт. 2016



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