Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
India. Kerala is turning into a beer-guzzling state
Liquor sales dipped slightly, by 3%, in the same period though the state had clamped down the sale of alcohol in 418 bars following the implementation of the new alcohol policy.
Data accessed by TOI under RTI Act from Kerala State Beverages Corporation limited (Bevco) showed that the ban failed to curb alcohol consumption in Kerala.Moreover, the policy has spurred the sale of beer, which is not a healthy drinking option because the beer that is being consumed by tipplers have a higher alcohol percentage.
Bar owners say that consumers are more inclined towards buying `strong beer' as a compensatory shift from hard liquor and a few others even try out a cocktail of wine and beer to get their required dose of intoxication.
"The beer consumption has witnessed a 60% increase this year," said Bevco MD H Venkatesh after analysing sales.
Overall, there has been an increase of 23.82% in the total sales revenue (including taxes) of alcohol from 2013-14 to 2015-16. The total revenue collected increased from Rs 9,350.27 crore to Rs 11,577.64 crore.
The revenue procured from beer sales has increased by 55.39% from Rs 512.2 crore in 2013-14 to Rs 795.94 crore in 2015-16 whereas the revenue procured from the sale of IMFL has remained more or less the same at Rs 3,947.88 crore in 2013-4 and Rs 3,966.74 crore in 2015-16. Also, the closure of bars has become a boon for Bevco and other alcohol outlets.
But, Consumerfed MD M Ramanunny , gave another view. "The alcohol price and taxes were hiked following prohibition, therefore the revenue alone cannot be the parameter to measure consumption," he said.
The sale tax revenue from beer sales increased by 126.03% from 285.93 crore in 2013 -14 to Rs 646.50 crore in 2015-16. The revenue from the sale value (i.e. excluding sale tax) of beer in April increased from Rs 55.78 crore in 2014 to Rs 99.44 crore in 2016, a 78.21% rise. The sales tax revenue rose by 160.82%, from Rs 30.96 crore in 2014 to Rs 80.75 crore in 2016.
"The wholesale cost has remained more or less the same for the past three years, even if there was an increase, we were directed by authorities to maintain our previous rates," said an alcohol distributor who reported a quantitative increase in the consumption of his product within the state.
7 Ноя. 2016