Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
NürnbergMesse founds the Beviale product family
- A big international family: Russia, China and – new – Italy the focal point
- Trade fairs cover the entire beverage technology and craft beer process chain
A new family member at NürnbergMesse: The “Beviale Family” is presenting itself for the first time at BrauBeviale, which opens on Tuesday in Nuremberg, and right from the start is showing its international alignment. “With the craft beer fairs in Italy and China, we are complementing our existing platforms for beverage technology, BrauBeviale in Nuremberg and Beviale Moscow, and at the same time opening up key growth markets for customers”, state Dr. Roland Fleck and Peter Ottmann, CEOs of the NürnbergMesse Group, explaining the extended network. As is the case with the mother event BrauBeviale, the new craft beer trade fairs cover the complete beer production process chain – the entire spectrum from aromatic hops to beer taps.
1 x Beviale and 2 x Craft Beer is the success formula for 2017:
- Beviale Moscow from 28 February to 2 March 2017 in Moscow
- CRAFT BEER CHINA from 17 to 19 May 2017 in Shanghai
- CRAFT BEER ITALY from 22 to 23 November 2017 in Milan
“At BrauBeviale, we have for several years been offering exhibitors from the craft beer sector a highly successful forum. The first edition of CRAFT BEER CHINA has shown that the theme is also meeting with great interest in growth markets”, says a satisfied Rolf Keller, Member of the Management Board NürnbergMesse. “We are adjusting the new events to the respective regional conditions. As a result, we are offering international exhibitors the opportunity to open up these regional markets.”
NürnbergMesse China organizes CRAFT BEER CHINA in cooperation with the Chinese media company The Beer Link. Additional expertise is provided by Doemens, a private training and consulting institute for the brewing, beverage and food sector. The next CRAFT BEER CHINA in Shanghai will be held from 17 to 19 May 2017.
New: focus on Italy
In addition to CRAFT BEER CHINA, in future a further craft beer trade fair will complement the Beviale Family – and it will do so in the country of the “Dolce Vita”. From 22 to 23 November 2017, CRAFT BEER ITALY will be held for the first time at the Talent Garden Milano Calabiana in Milan. Together with its partners, Doemens and the Versuchs- und Lehranstalt für Brauerei in Berlin (VLB, Research and Teaching Institute for Brewing), who are contributing their specialist know-how, NürnbergMesse Italia is organizing a conference with a parallel specialist exhibition for the Italian craft beer scene. The event is placing the focus particularly on technologies, raw materials and marketing along with quality development and continuation training.
From raw material up to marketing
The spectrum of the new craft beer events begins with the raw materials, which are particularly diverse for craft beers: in addition to hops, malt and barley, breweries often use exotic ingredients such as herbs or berries. Accessories such as mashing or brewing kettles, filling and bottling plants are specially designed for smaller volumes, which are also suitable for home or amateur breweries. The specialization extends across logistics up to beer marketing, for example with the appropriate packaging and brand-specific beer tap systems.
Presentation of the Beviale Family at BrauBeviale
Interested parties will be able to obtain further information from 8 to 10 November 2016 at BrauBeviale in Nuremberg. The organizers of the Beviale Family events are presenting themselves at the trade fair in Hall 7A, Stand 115.
About the NürnbergMesse Group
NürnbergMesse is one of the 15 largest exhibition companies in the world. Its portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored company pavilions at the Nuremberg location and worldwide. Every year, around 30,000 exhibitors (international share: 41 %) and up to 1.4 million visitors (international share of trade visitors: 24 %) participate in the own, partner and guest events staged by the NürnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and India. The NürnbergMesse Group also has a network of about 50 representatives operating in over 100 countries.
9 Ноя. 2016