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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Sales take a hit at TASMAC outlets

tasmac_3075164fThe Tamil Nadu State Marketing Corporation (TASMAC) has witnessed a 10-15 per cent drop in sales across Tamil Nadu after scrapping of the Rs. 500 and Rs. 1,000 notes.

R. Kirlosh Kumar, Managing Director of TASMAC, told The Hindu that a circular was issued to all the shops across the State instructing them not to accept these notes. When asked for sales data, Mr. Kumar said, “It will be available tomorrow.”

Analysts who track the industry indicated that this could lead to a loss of revenue of Rs. 10-15 crore a day. TASMAC, the cash cow of Tamil Nadu, sells liquor worth Rs. 67-70 crore per day through its outlets. The data is as of 6 pm on Wednesday. Liquor industry experts say the sales peak after 7 pm.

D. Dhanasekaran, general secretary of the AITUC-affiliated Tamil Nadu TASMAC Employees’ Union, said that an SMS was sent to supervisors and sales mangers of all 6,195 shops across the State regarding this. According to him, sales have dropped drastically in many parts of the State.

Corroborating the claim, the supervisor of a TASMAC outlet in Guindy said that sales had dropped by 18 per cent. “We refused to accept the notes when tipplers came in. We could not give change to even those who walked in with Rs. 100 notes after the first three hours of business. The footfalls were also minimal at our outlet,” he added.

Ditto was the response of managers and supervisors of shops in Anna Nagar, Chepauk, Anna Salai, Tambaram and Ambattur. On an average, all these shops saw a 8-10 per cent dip in sales till 6 pm on Wednesday.

Shops in Koyambedu and T. Nagar, which are close to markets, saw a 20 per cent slump in sales. “The customers who come here are daily-wage workers. They were cautious about drinking today. Some had an argument at the counter when we refused to accept the Rs. 500 notes,” said the sales manager of an outlet in T. Nagar.

About 70 lakh people consume liquor at TASMAC outlets in the State every day.

10 Ноя. 2016

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