Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Sales take a hit at TASMAC outlets
R. Kirlosh Kumar, Managing Director of TASMAC, told The Hindu that a circular was issued to all the shops across the State instructing them not to accept these notes. When asked for sales data, Mr. Kumar said, “It will be available tomorrow.”
Analysts who track the industry indicated that this could lead to a loss of revenue of Rs. 10-15 crore a day. TASMAC, the cash cow of Tamil Nadu, sells liquor worth Rs. 67-70 crore per day through its outlets. The data is as of 6 pm on Wednesday. Liquor industry experts say the sales peak after 7 pm.
D. Dhanasekaran, general secretary of the AITUC-affiliated Tamil Nadu TASMAC Employees’ Union, said that an SMS was sent to supervisors and sales mangers of all 6,195 shops across the State regarding this. According to him, sales have dropped drastically in many parts of the State.
Corroborating the claim, the supervisor of a TASMAC outlet in Guindy said that sales had dropped by 18 per cent. “We refused to accept the notes when tipplers came in. We could not give change to even those who walked in with Rs. 100 notes after the first three hours of business. The footfalls were also minimal at our outlet,” he added.
Ditto was the response of managers and supervisors of shops in Anna Nagar, Chepauk, Anna Salai, Tambaram and Ambattur. On an average, all these shops saw a 8-10 per cent dip in sales till 6 pm on Wednesday.
Shops in Koyambedu and T. Nagar, which are close to markets, saw a 20 per cent slump in sales. “The customers who come here are daily-wage workers. They were cautious about drinking today. Some had an argument at the counter when we refused to accept the Rs. 500 notes,” said the sales manager of an outlet in T. Nagar.
About 70 lakh people consume liquor at TASMAC outlets in the State every day.
10 Ноя. 2016