Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Shangri-la first Chinese brewery to win European Beer Star medal
Going from start-up to award winner in under two years was a difficult process for the brewery, but Gyalzur believes the effort has been well worth it, saying, "It proves that hard work pays off in the end and that quality is the most important thing". Making the award more impressive is the fact that this year a record 2,103 beers from 44 countries were entered for judging. According to Oliver Dawid, CEO of Private Brauereien Bayern, which has been organizing the competition since 2003, "This year it was was more difficult than ever to win a medal".
Jury selections at European Beer Star are made by a panel of 124 experts who individually assess each beer in a blind tasting. Scores in 57 beer categories are awarded based on sensory criteria including color, flavor, aromatic profile and overall impression. This year, the jury was made up of master brewers, beer sommeliers and acknowledged beer connoisseurs from 30 countries. Together, they chose Black Yak — which is characterized by caramel malts providing hints of chocolate and roasted coffee beans — as the overall number two in its category. Of the award, Gyalzur told GoKunming:
In general, the win is proof that even in a remote place like Shangri-la, you can produce quality products like our beer, and that the craft scene in China is moving in fast-forward. For our company, I hope that we can show not only China, but the rest of the world, that there is a craft beer brand from Shangri-la that is good and worth trying.
The impetus for starting Shangri-la Beer began in 2009, when Gyalzur first traveled to his family's home in Yunnan and visited an orphanage run by his mother. Coming from a real estate background in Switzerland, he decided to instead open a restaurant to give back to the local community. As part of his mission, he worked to employ and train former orphanage residents. With business booming, customers soon began asking him if any beers were made locally in Shangri-la. That was when Gyalzur decided to open a brewery that would use local ingredients.
With cooperation from the local government, Gyalzur was encouraged to open a much larger, officially licensed operation. After much planning and research, the Shangri-la Highland Craft Brewery (香格里拉高原精酿啤酒) officially opened on June 20, 2015, becoming China's first-ever fully licensed craft brewing company. In line with Beijing-issued health and bottling permits, the facility was required to have the capacity to produce up to 18,000 bottles per hour, a bit of a step up from Gyalzur's original plan.
However, the enormous investment in both time and resources has paid off. Not only are Shangri-la beers now available in major cities across China, but the company is also preparing to expand into North American and European markets soon. The European Beer Star award should do nothing but speed up this process. For Gyalzur, the journey has been a group effort. "The award means a lot to me and my team. It shows we shouldn't listen to this and that, but just move forward with what we think is best. Winning the silver medal is awesome," he said.
10 Ноя. 2016