Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Philippines. Palawan craft brewery eyes expansion by next year
Palaweño Brewery is a small, wooden brewery and taphouse that makes 300 cases of craft beer a month. It serves craft beer of all sorts—American amber ale, Belgian wheat beer, German Honey Kolsch to name a few.
The brewery’s part-owner, Ayah Javier, said that it’s only open from 1:00 p.m. and closes at 9:00 p.m. to give way to bars, restaurants and hotels that carry their beer.
Javier said that the place is frequented by more foreign tourists than local tourists, perhaps because that although the craft beer industry is slowly growing, it is still relatively new to Filipinos.
“When we started, there were only five (craft beer breweries) now, there are 33,” Javier said.
“We’re in the works for expanding,” she said, clarifying that this did not mean branching out but rather increasing its production rate from 300 cases of beer to 1,200 cases by March 2017.
She also hopes to be able to distribute their craft beer in more establishments and cities. Their special beer has so far made it to Metro Manila (Makati), Cebu and Davao.
Javier said that the brewery was opened with an initial investment of PHP8-million and has gone as far as having featured in British news website, The Guardian ever since.
However, she revealed that competition among local craft beer manufacturers was nonexistent as the likes of them would willingly give each other business tips and share ingredients.
She also acknowledged how introducing craft beer did not have any intention to compete with the likes of San Miguel.
“San Miguel will always be our beer we don’t have any ideas to topple them. San Miguel will still be our Filipino beer,” Javier said.
Asked what she did when business ventures fail, she said that the rule of thumb was simply to “drink all our mistakes away.”
She assured, however, that their beer has “no preservatives, no chemicals” and “won’t give you a hangover”.
Palaweño Brewery is located in 82 Manalo St. Puerto Princesa, Palawan.
11 Ноя. 2016